Marketing Coordinator

Meritage Hospitality Group is seeking a Marketing Coordinator to join the team!

What You’ll Do:

The Marketing Coordinator supports the day-to-day execution of marketing programs across Meritage Hospitality Group Wendy’s restaurant brands. Working under the direction of the Director of Marketing, this role coordinates local restaurant marketing, digital communications, internal communications, and community programs — ensuring materials, messaging, and campaign logistics are delivered accurately and on time to restaurant teams in the field.

Responsibilities and Essential Duties:

Local Restaurant Marketing & Sales-Driving Initiatives

• Coordinate local restaurant marketing (LRM) requests from intake through fulfillment, contributing to strategy and ensuring field teams receive accurate materials and instructions on schedule.
• Maintain the LRM tracker and program records to provide clear visibility into active and completed initiatives.
• Support sales-driving programs and community partnerships at the restaurant level — including kids’ nights, anniversaries, school fundraisers, third-party delivery and catering promotions, and media partner programs — managing logistics and associated payments.

Digital Communications

• Manage customer-facing digital channels, keeping online ordering systems, delivery platforms, the corporate website, and the intranet current with limited-time offers and brand standards.
• Coordinate social media content and campaign assets in partnership with the marketing team.
• Maintain in-restaurant digital experiences, including digital signage, RSC screens, and music programming for holidays and promotions.
• Steward the brand asset library so current, approved materials are readily available.

Out-of-Home Advertising

• Manage out-of-home advertising programs — maintaining placement and availability records, processing related invoices, and supporting annual contract renewals.

Internal Communications

• Serve as a central point of contact for marketing requests by monitoring the marketing inbox and routing or responding appropriately.
• Produce and distribute recurring internal communications, including the weekly Monday memo and the monthly company newsletter.
• Administer employee recognition programs and support corporate store order coordination.

Philanthropy & Community Stewardship

• Coordinate charitable and community programs end to end — including foundation campaigns, children’s charity partnerships, Dine to Donate events, and donation and gift card requests — managing materials, field distribution, payments, and reporting.

Real Estate & Restaurant Openings & Closings

• Maintain real estate tracking resources and support restaurant openings, closings, and remodels, including required surveys, construction-phase signage, and grand opening and anniversary planning.

Recruiting Support

• Support talent acquisition through recruiting materials, social media advertising, and related design needs.

Other Duties as assigned

What We Expect From You

The team at Meritage is made up of dedicated, hard-working individuals who exemplify the core values of Meritage. The team has high expectations for themselves and anyone who desires to join them. They also have a lot of fun together and truly enjoy working with one another. It is a team where excellence is expected and accomplishments are celebrated. To join this team, you’ll need to demonstrate the same high standards. You’ll also need the following qualifications:

• Associate or bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience.
• 1–3 years of experience in marketing, communications, or administrative coordination; restaurant or multi-unit retail experience a plus.
• Strong organizational skills with the ability to manage multiple concurrent programs, trackers, and deadlines.
• Proficiency in Adobe Creative Suite
• Proficiency in Microsoft Office (Excel, PowerPoint, Outlook); familiarity with social media platforms, digital signage, or design tools (e.g., Canva, Adobe) a plus.
• Clear written communication skills for internal memos, newsletters, and field instructions.
• Detail-oriented and dependable, with a service mindset toward restaurant field teams.
• Ability to handle invoice approvals and payment requests accurately.

What You Can Expect From Us

As a member of Meritage, you will enjoy the following benefits:

• Competitive base salary and bonus plans
• Health insurance, including medical, dental, vision, and HSA options
• Paid Time Off and Holidays
• 401k
• Meal discounts at all Meritage affiliated restaurants
• Plus various additional perks and benefits

Who We Are

Meritage Hospitality Group, headquartered in Grand Rapids, MI, is one of the nation’s premier restaurant operators with more than 300 restaurants operating in 15 states. We are one of the largest Wendy’s franchisees and just opened our first Bojangles restaurant. In addition to quick service, we have developed West Michigan casual dining concepts The Blue Porch and Morning Belle. Each of our concepts deliver a distinct dining experience for our guests and a work environment rich with opportunity for our approximately 9,000 team members.

At Meritage, we are Inspired by Opportunity and Achieve Success Through Service. We live by our five Core Values – Uncommon Hospitality, Run It Like You Own It, Collective Genius, The Sky is the Limit, and We Love What We Do.

Now is the time to join!