Own the Pipeline. Drive the Growth. Redefine What Demand Generation Looks Like.
At Lifespace, Our Space is built on delivering meaningful experiences and that starts with how we attract, engage, and convert our future residents and customers. We're looking for a Director of Marketing, Demand Generation, who doesn't just manage campaigns, you own outcomes.
This is a high impact leadership role for a marketer who thrives at the intersection of data, strategy, and execution, someone who knows how to turn media spend into qualified pipeline, measurable revenue, and scalable growth.
End-to-End Demand Generation Strategy
Lead integrated acquisition strategy across:
Drive performance against CPL, CAC, and pipeline/revenue targets
Performance Marketing That Actually Performs
Own optimization across the full funnel from click to conversion
Continuously test, learn, and scale what works
Turn insights into action fast
Agency & Budget Accountability
Manage and optimize a $5M+ media budget
Hold agency partners accountable for ROI, transparency, and execution
Make smart, data-driven investment decisions
AI-Driven Search & Digital Innovation
Ensure brand visibility across:
Build citation-ready, structured content ecosystems (FAQ, schema, conversational AI)
Stay ahead of how people search and how brands show up
Advanced Analytics & Attribution
Lead Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and incrementality testing
Translate complex data into clear, actionable decisions
8 to 12 years in digital/growth marketing with proven ownership of pipeline and revenue outcomes
Experience managing $5M+ annual media budgets with clear ROI accountability
Deep expertise in:
Technical & Analytical Strength
Google Analytics (GA4) or Adobe Analytics
Data tools: Excel, Looker, and ETL platforms (Funnel.io, Supermetrics, etc.)
Strong understanding of schema markup and structured data for AI search
Modern Marketing & AI Fluency
Experience leveraging AI tools for:
Familiarity with AI-search visibility platforms (Profound, Goodie, AthenaHQ, etc.)
At Lifespace, you'll do more than run campaigns, you'll shape how we grow. This is your opportunity to build, scale, and lead a demand generation engine that drives real impact.
Lifespace has successfully served older adults for 50 years, and this is just the beginning. With new opportunities, continued growth, and the support from your Lifespace team members, get ready to ignite your life and experience Our Space.
COMPANY OVERVIEW:
Lifespace Communities, headquartered in Dallas, Texas, is one of the nation's largest nonprofit senior living organizations. For over 50 years, we have been dedicated to creating vibrant communities across the country where older adults are empowered to live their aspirations with purpose, independence, and peace of mind. Driven by a commitment to exceptional service, innovation, and meaningful connections, our team members work together to enrich the lives of our residents every day. At Lifespace, you'll find more than a career, you'll find an opportunity to make a lasting impact while growing professionally in a collaborative, mission-driven organization.
Equal Opportunity Employer
Director Marketing Demand Generation • Irving, TX, United States
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