Web Project Manager
TradeJobsWorkForce75216 Dallas, TX, USWeb Project Manager Job Duties: Establishes Web project scope by studying strategic business drivers; di... Show more
Sr. Product Manager - WebYum! Brands • Plano, TX, United States
Sr. Product Manager - Web
Yum! Brands • Plano, TX, United States
30+ days ago
Job type
- Full-time
Job description
The Senior Product Manager, is accountable for the vision, strategy, and measurable outcomes of as a critical owned digital channel. This role leads an empowered cross functional product squad to discover, deliver, and continuously improve web experiences that drive acquisition, discovery, and conversion—while reinforcing the mobile app as the primary owned ordering experience. Optimize web for its distinct role in the ecosystem — balancing direct conversion with intentional app migration where it improves lifetime value.
The successful candidate is not a requirements writer or backlog administrator. They are a product leader who brings together customer insight, data, design, and engineering to solve high leverage problems and deliver compounding impact—building solutions that are valuable, usable, feasible, and viable.
plays a distinct role in the owned ecosystem and the Sr. Product Manager must excel at:
• Discovery & acquisition (SEO/SEM landing experiences, menu discovery, brand and product storytelling)
• Conversion and ordering (fast, frictionless ordering flows where relevant; seamless handoff to app when optimal)
• Account & loyalty access (sign in, enrollment, benefits visibility, cross channel continuity)
• Resilience & trust (reliable experiences, clear messaging during outages/issues, accessibility, performance)
• Platform alignment (identity, menu/pricing/availability, offers/loyalty, payments, analytics)
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Sr. Product Manager - Web • Plano, TX, United States
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