Senior Manager ABM & Campaigns

The Mission:

Demand Gen is the connective tissue between strategy and pipeline, to make it impossible for the right companies to ignore us. To architect account-based programs that span every channel, tool, and team, blending sharp marketing instincts with AI and automation to drive engagement and revenue. To be faster, smarter, and at scale.

About The Role:

We're looking for an AI-forward Senior Manager of ABM & Campaigns to build and scale account-based programs that drive engagement, pipeline, and revenue.

This is not a traditional campaign management role. You are a modern revenue marketer who combines the:

• Strategic instincts of an ABM leader
• Operational rigor of a campaign architect
• Experimentation mindset of a growth marketer
• Systems fluency of a GTM engineer
• Editorial judgment of a strong content marketer

The right person is both strategic and hands-on: able to shape compelling campaign narratives, design account journeys, partner closely with Sales, and use AI to move faster, personalize smarter, and improve performance.

You should be comfortable using AI tools, building lightweight agents or automations, experimenting with vibe coding or no-code workflows, and finding ways to make GTM processes more efficient and intelligent.

You are a builder and problem solver at heart.

What You'll Do:

• Build and scale account-based programs that drive engagement, pipeline, and revenue.
• Lead ABM strategy and execution across priority accounts, segments, industries, personas, and pipeline goals.
• Build integrated campaigns across email, paid media, webinars, events, content, digital, SDR activation, executive engagement, and sales plays
• Develop account journeys, campaign themes, content plans, messaging, landing page concepts, sales enablement, and follow-up motions
• Use AI to improve account research, personalization, content repurposing, messaging tests, campaign QA, reporting, and performance analysis.
• Use data, intent signals, enrichment, engagement insights, and funnel reporting to improve targeting, orchestration, and conversion.
• Continuously test and optimize messaging, audiences, channels, offers, content formats, and sales follow-up.

What We're Looking For:

• 8+ years of B2B marketing experience across ABM, demand generation, integrated campaigns, or revenue marketing ideally in SaaS, AI, data, cybersecurity, or enterprise software.
• You have a strong grasp of B2B buying committees, account segmentation, and pipeline creation.
• You know how to shape narratives and craft messaging that resonates with buyers.
• You're hands-on with modern GTM tools; intent data, enrichment, sales engagement, analytics, automation and comfortable building agents, no-code workflows, and signal-based selling motions.
• You're data-driven, collaborative, and clear in how you communicate impact.
• Ability to work from our Palo Alto office 2-3 days a week.
• Remote candidates are located in the Pacific Time Zone

Compensation:

Bay Area, NYC and Seattle $180,000- $215,000 OTE + Equity & Benefits

Other Cities: $156,000 - $198,000 OTE + Equity & Benefits

Benefits & Perks

• Competitive pay + equity
• Premium health, dental & vision (100% premium coverage for employees)
• 401(k) plan
• Open PTO
• Monthly fitness reimbursement
• Paid parental leave
• Team and company events and offsites (this year was Las Vegas)

Palo Alto HQ Vibes

• Annual Caltrain pass
• Monthly in-office massages
• Fastrak reimbursement
• Lunch provided MonThurs
• Happy hours and ping pong tournaments
• Fully stocked snacks and drinks

The posted range represents the expected salary range for this job requisition and does not include any other potential components of the compensation package and perks previously outlined. Ultimately, in determining pay, we'll consider your experience, leveling, location, and other job-related factors.

Fiddler is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require special accommodations in order to complete the interviews or perform job duties, please inform the recruiter at the beginning of the process.

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