Sr. Data Analyst, e-Commerce Media Performance

Senior Analyst Or Manager, Pet ECommerce

The Central Garden & Pet eCommerce business accounts for a meaningful (and rapidly growing!) part of the total Central business within the Pet Segment and is a critical component to continuing to accelerate our overall business. We are actively seeking a strong Senior Analyst or Manager to own weekly, monthly, and quarterly reporting of digital media performance across Amazon, Chewy, Walmart, Target, and other priority retailers in addition to ad-hoc analysis. This high-visibility role combines hands-on-keyboard campaign expertise with analytics and decision support, ensuring the eCommerce team makes intentional decisions on its retail media investments. The senior analyst/manager will serve as a cross-BU and sales partner, delivering actionable recommendations to retail and digital media leads embedded in each business unit.

This position will be based out of either our Schaumburg, IL or Phoenix, AZ corporate offices and will report to the Vice President, Pet eCommerce. Both facilities work a hybrid schedule with Mondays & Fridays work from home; Tuesdays, Wednesdays & Thursdays in office. This hybrid schedule is subject to change, of course, as business needs fluctuate.

KEY RESPONSIBILITIES

• Performance Reporting & Dashboards: Build and maintain standardized reporting on spend, ACOS, ROAS, TACOS, impressions, clicks, CPC, share of voice, and new-to-brand metrics; execute and deliver weekly/monthly/quarterly scorecards to BUs and leadership
• Optimization & Insights: Recommend budgets, keyword optimizations, and targeting strategies to BU retail media leads; identify negative keywords, new-to-brand opportunities, and high-ROI placements.
• Cross-Functional Alignment: Partner with Finance to connect retail media spend to revenue, margin, and P&L Collaborate with digital shelf teams to link media insights to PDP performance and conversion.
• Best Practices & Enablement: Develop and document playbooks for campaign setup, reporting cadence, and optimization levers; Support BU retail media leads with training and ad-hoc analytics; Manage day-to-day coordination of PacVue and retailer media relationships.

QUALIFICATIONS

• Must have strong analytical and problem-solving skills; possess excellent verbal and written communications skills
• Extensive, prior experience with Meta Advertising Platform, Amazon Advertising and Amazon Marketing Cloud, Walmart Connect, and other digital marketing/media
• Proven ability in working cross-functionally to achieve results
• Strong communication skills with ability to influence decision makers and indirect reports
• Ability to work independently with some direction; superior organizational skills
• Professional demeanor and integrity; works extremely well in teams
• Strong working knowledge of the Microsoft Office suite; expert level Excel skills

MINIMUM EXPERIENCE & EDUCATION

• Bachelor's degree in business or related field required
• 3+ years of relevant eCommerce/Digital Advertising Experience required
• 5+ years of experience working in a consumer-packaged goods (CPG), fast-moving consumer goods (FMCG), consumer durables industry, and/or Retail strongly preferred

WORKING CONDITIONS

• Comfortable, corporate office environment; frequent use of phone and PC; required overnight business travel approximately 10% of the time after onboarding

POSITION INFORMATION

This position pays $80,000-$110,000 per year depending on experience and the geographic location of metro Chicago, IL or Phoenix, AZ. This position may also be eligible for a management incentive bonus, dependent on career level, based on individual and company performance.

BENEFITS PACKAGE & EMPLOYEE PROGRAMS

• Comprehensive Medical, Dental, and Vision Insurance
• Free Life and Disability Insurance
• Health and Dependent Care Flexible Spending Accounts
• 401k with 3% company match
• Paid vacation, holidays and sick time
• Employee Assistance Program
• Access to thousands of free online courses
• Discounts on cell phones, movie tickets, gym memberships, and more!
• Education Assistance (both college degrees and professional certifications)
• Referral Program with cash bonus
• Access to on-demand pay
• Paid parental leave

Central Garden & Pet Company is a leading consumer goods company in the pet and garden industries. Guided by the belief that home is central to life, the Company's purpose is to proudly nurture happy and healthy homes. For over 45 years, its innovative and trusted solutions have helped lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger. Central is home to a diversified portfolio of market-leading brands including Amdro, Aqueon, Best Bully Sticks, Cadet, C&S, Farnam, Ferry-Morse, Kaytee, Nylabone, Pennington, Sevin and Zo?con. With fiscal 2025 net sales of $3.1 billion, Central has strong manufacturing and logistics capabilities supported by a passionate, entrepreneurial growth culture. The Company is headquartered in Walnut Creek, California, and employs over 6,000 people, primarily across North America.