Performance Marketing Consultant (Meta Ads, Google Ads & AI-Powered Growth)

Herbal Goodness Performance Marketing Consultant

Herbal Goodness is a fast-growing wellness and nutraceutical brand dedicated to empowering wellness and changing lives through premium herbal supplements, teas, liquid extracts, superfoods, and functional wellness products.

We are seeking a highly skilled, AI-enabled Performance Marketing Consultant to take ownership of our Meta and Google advertising ecosystem and drive measurable revenue growth, improved ROAS, and stronger customer acquisition.

This is not a traditional agency management role.

We are looking for a hands-on growth operator who can rapidly audit, optimize, and scale our Meta and Google Ads accounts while leveraging AI tools to uncover opportunities, improve campaign performance, and generate meaningful business results.

The successful candidate should be able to demonstrate measurable improvements within the first 34 weeks of engagement.

This role is ideal for someone who combines:

• Deep advertising expertise
• Strong analytical skills
• AI-powered optimization capabilities
• Exceptional communication skills
• A relentless focus on business results

Primary Objective

Drive profitable revenue growth through:

• Meta Advertising
• Facebook Ads
• Instagram Ads
• Retargeting Campaigns
• Customer Acquisition Campaigns
• Google Advertising
• Google Search Ads
• Google Shopping Ads
• Performance Max Campaigns
• YouTube Ads
• Retargeting Campaigns

Growth Goals

• Increase revenue
• Improve ROAS
• Reduce CPA
• Increase conversion rates
• Improve keyword coverage
• Improve keyword harvesting
• Increase customer acquisition
• Reduce wasted ad spend
• Improve account structure and efficiency

Key Responsibilities

Meta Ads Management

• Conduct a complete audit of existing Meta campaigns
• Analyze campaign structure, audiences, creatives, and attribution
• Identify inefficiencies and wasted spend
• Optimize campaign architecture
• Build and scale winning audiences
• Develop advanced retargeting strategies
• Improve customer acquisition efficiency
• Launch and manage A/B tests
• Monitor and improve campaign performance daily

Google Ads Management

• Conduct a comprehensive audit of all Google Ads campaigns
• Review: Search Campaigns, Shopping Campaigns, Performance Max Campaigns, Display Campaigns, YouTube Campaigns
• Improve keyword targeting and coverage
• Build and maintain robust negative keyword lists
• Improve Quality Scores
• Improve campaign structure
• Improve conversion tracking
• Identify opportunities for scaling profitable campaigns

Keyword Research & Harvesting

• Conduct deep keyword research
• Identify: High-converting keywords, Emerging search opportunities, Competitor keyword opportunities, Long-tail keyword opportunities
• Develop a systematic keyword harvesting process
• Build ongoing keyword expansion strategies
• Translate paid search insights into SEO opportunities

AI-Powered Account Optimization

The successful candidate must have significant experience using AI to improve advertising performance.

Required AI Experience

Demonstrated expertise using:

• Claude AI
• ChatGPT
• Other advanced AI tools

AI Responsibilities

Use AI to:

• Analyze advertising account performance and present in the dashboard or automated reports
• Review large datasets quickly and accurately
• Identify trends and anomalies
• Surface growth opportunities
• Improve keyword research and harvesting
• Optimize ad copy and creative testing
• Improve campaign structures
• Generate performance recommendations
• Produce executive-level reporting and analysis

Candidates should be able to clearly explain how AI is incorporated into their workflow and how it drives better results than traditional account management approaches.

Landing Page & Funnel Optimization

Review and provide recommendations for:

• Product Pages
• Collection Pages
• Landing Pages
• Checkout Flow
• Conversion Funnels

Identify opportunities to improve:

• Conversion Rates
• Average Order Value
• Customer Acquisition Efficiency
• Revenue Per Visitor

Performance Analysis & Reporting

Provide weekly reporting and insights covering:

• Spend
• Revenue
• ROAS
• CPA
• Conversion Rate
• CTR
• CPC
• Impression Share
• Keyword Performance
• Campaign Performance
• Audience Performance

Reports should focus on:

• Insights
• Root causes
• Opportunities
• Action plans

Not simply reporting metrics.

Expected Results

Pre-Work

• Complete account audits
• Identify quick wins
• Present findings and optimization roadmap

Week 1

• Implement campaign restructuring
• Launch keyword improvements
• Improve bidding and targeting

Week 2

• Launch testing initiatives
• Expand keyword harvesting
• Optimize budget allocation

Week 3-4

• Deliver measurable account improvements
• Present growth opportunities and scaling plan

We expect to see meaningful movement in account performance within the first 30 days.

Key Performance Indicators (KPIs)

Success in this role will be measured by:

• Revenue Growth
• Return on Ad Spend (ROAS)
• Cost Per Acquisition (CPA)
• Conversion Rate Improvement
• Click Through Rate (CTR)
• Cost Per Click (CPC)
• New Customer Acquisition
• Keyword Coverage
• Keyword Harvesting Success
• Reduction in Wasted Spend
• Performance Max Effectiveness
• Meta Campaign Profitability

Required Qualifications

• 5+ years managing Meta Ads and Google Ads for e-commerce brands
• Proven success scaling revenue through paid media
• Strong understanding of: Google Search, Google Shopping, Performance Max, Meta Ads, Retargeting, Attribution, Conversion Tracking
• Significant experience using AI to analyze, optimize, and scale advertising accounts
• Strong analytical and reporting skills
• Experience managing advertising budgets of $10,000+ per month
• Ability to identify and execute growth opportunities quickly
• Ability to explain account performance clearly to business owners and leadership teams

Preferred Experience