The Digital Marketing Specialist leads digital management and quality across all web properties and digital marketing for the Hankamer School of Business (HSB). They serves as the School's subject matter expert in digital marketing, digital analytics, web management, email campaigns, and user experience. Additionally, the role ensures digital brand compliance alignment and counsels the Director of Marketing and Communications on recommended digital changes.
A bachelor's degree and three years of relevant experience are required. Five years of relevant experience is preferred. A combination of education and experience will be considered in lieu of one another. Higher education or non-profit experience preferred.
Applicants must currently be authorized to work in the United States on a Full-Time basis.
What You Will Do
Website Updates
Email Marketing
Analytics
Website Management
Other
What You Can Expect
As part of the Baylor family, eligible employees receive a comprehensive benefits package that includes medical, dental, and vision insurance, generous time off, tuition remission, and outstanding automatic retirement contributions. Baylor has a comprehensive benefits plan that supports you and your family's wellbeing and allows you to be a part of the life of a vibrant and active college campus. To learn more, go to Baylor Benefits & Advantages.
Explore & Engage
Learn more about Baylor and our strategic vision, Baylor in Deeds. Also, explore our great hometown of Waco and the many opportunities to engage locally. If you are new to Central Texas, This is Waco!
Baylor University, a private not-for-profit university affiliated with the Baptist General Convention of Texas, is committed to compliance with all applicable anti-discrimination laws, including those regarding age, race, color, sex, national origin, military service, genetic information, and disability. Baylor complies with statutory Affirmative Action/Equal Opportunity requirements. Baylor's full official Notice of Non-Discrimination may be read online.
Job Identification 20635
Job Category Staff
Posting Date 06/17/2026, 04:40 PM
Degree Level Bachelor
Job Schedule Full time
Locations 1621 S 3rd Street, Waco, TX, 76706, US
Digital Marketing Specialist • Waco, TX, United States
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