ViiV (GSK) US Competitive Intelligence & Market Research Lead

US Competitive Intelligence & Market Research Lead

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic.

We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn't just somewhere to work it's a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference.

While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.

This role will be based out of ViiV's US Headquarters in Durham, NC (RTP Area) & may be considered for a domestic relocation package. Check out this link to learn more about the thriving, diverse, and cutting edge RTP area!

The US Competitive Intelligence & Market Research Lead will report to the Director, US Market Research & Competitive Intelligence, within the US Insights & Analytics team. This role is accountable for leading competitive intelligence across ViiV's US HIV portfolio and for owning primary market research for selected commercial pre-launch brands, ensuring insights support portfolio strategy, launch readiness, and competitive positioning. The position serves as a strategic partner to Brand, Customer Experience, Medical, Market Access, and Forecasting teams, providing a portfolio-level, forward-looking view of the competitive landscape and early market dynamics. The role has clear ownership of judgment, synthesis, and communication within its defined scope.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

Competitive Intelligence

• Lead US competitive intelligence strategy and execution across the full HIV portfolio, covering in-market brands and pre-launch assets, with ownership of developing and prioritizing KIQs in alignment with cross-functional stakeholders
• Monitor, interpret, and synthesize external competitive signals, including clinical data releases, regulatory milestones, product approvals or failures, and policy developments
• Cover competitor earnings announcements and key investor communications, delivering timely summaries of key learnings and commercial implications
• Lead competitive intelligence planning for congresses, including pre-conference framing, on-site intelligence capture, and post-conference synthesis
• Develop and deliver regular CI outputs, including timely alerts, portfolio-level updates, and executive-ready summaries for senior leadership
• Anticipate competitor strategy and evolution, identify risks and opportunities, and inform scenario planning and strategic decision-making

Market Research

• Lead qualitative and quantitative primary market research for pre-launch brands to inform US initiatives across HIV Treatment and HIV Prevention
• Translate commercial business questions and insight gaps into clear research objectives and study designs, recommending appropriate research approaches to inform key pre-launch decision points
• Partner with Brand and cross-functional teams, including Medical and Market Access, to generate insights that inform positioning, segmentation, and launch planning

Research Design & Vendor Management

• Lead external vendors supporting competitive intelligence and pre-launch market research across study design, execution, analysis, and synthesis, with clear ownership of direction and outputs
• Ensure research quality, methodological rigor, budget discipline, and delivery against agreed timelines
• Ensure all competitive intelligence and market research activities are conducted in line with internal compliance policies and standards

Cross-Functional Partnership

• Partner with Brand, Medical Affairs, Market Access, and other cross-functional teams to ensure customer and stakeholder perspectives inform commercial decision-making
• Work closely with other Insights & Analytics leads to integrate competitive intelligence and primary research with secondary data, where appropriate
• Act as a strategic partner by shaping key questions, leading discussions and readouts, and translating insights into clear implications and recommendations for senior leaders

Insight Synthesis & Communication

• Integrate insights across competitive intelligence, primary market research, and secondary data sources
• Identify portfolio-level risks, opportunities, and unmet needs relevant to current and upcoming commercial assets
• Develop concise, high-quality deliverables that support confident, timely decision-making at the brand and portfolio level

Why You?

Basic Qualification We are seeking professionals with the following required skills and qualifications to help us achieve our goals

• Bachelor's degree
• 7+ years of pharmaceutical OR biotech commercial experience
• Experience leading competitive intelligence
• Experience framing, prioritizing, and challenging competitive intelligence questions to support strategic decision-making
• Experience with qualitative and quantitative research methodologies and applying them
• Experience interpreting external competitive signals, including clinical data, regulatory developments, earnings or investor communications, and scientific congresses
• Experience operating in ambiguity and translating complex information into clear insights and recommendations
• Experience managing external vendors and multiple concurrent projects
• Experience engaging with senior stakeholders

Preferred Qualification If you have the following characteristics, it would be a plus

• Experience in HIV or infectious disease