Join Hubbell's Enterprise Marketing team and help drive innovative, data-driven campaigns across web, SEO/SEM, social, and marketing automation. Hands-on experience with cutting-edge tools (HubSpot, CRM, analytics) Opportunity to shape digital strategy and optimize customer engagement Collaborate across a global, cross-functional team A Day in the Life Marketing Automation Coordinate and support multi-channel digital marketing initiatives & conversion optimization across web, email, SEO/SEM, content, paid media, social, CRM/sales enablement, and analytics Build and optimize marketing automation workflows, lead-nurture programs, and lifecycle campaigns Maintain and optimize lead databases, including segmentation, personalization, opt-in/out management, scoring, and routing Measure and report on end-to-end customer experience and campaign performance against KPIs and ROI, identifying trends and optimization opportunities Stay informed on competitive and market insights to improve campaign effectiveness Experience with marketing automation and CRM platforms such as HubSpot and Salesforce preferred SEO/SEM & AI Search Optimization Conduct keyword research, topic mapping, link building, and AEO/GEO query analysis to support SEO initiatives Assist with content, technical, and structured data audits to improve SERP and generative visibility Analyze competitor performance across SERPs, generative answers, keywords/entities, backlinks, and AI citations Develop and execute paid media strategies across search, display, and emerging platforms (e.g., Google Ads, Reddit) Manage client (BU/HEM/Enterprise) relationships and budgets from proposal through campaign close with clear communication and reporting Recommend improvements to tools, site architecture, content, linking, schema, and authority signals to enhance rankings and AI inclusion Compile analytics and performance reports related to SEO/SEM/AEO/GEO efforts Analytics Provide the marketing organization with the necessary digital marketing analytics to deliver insights that impact marketing decisions, optimizations, and investments. Provide guidance on campaign measurement plans and goals for teams across the organization in campaign planning process. Participate as a thought-leader/teacher by sharing knowledge and best practices with the entire marketing teams What Will Help You Thrive In This Role Skills and Experience 2+ years of experience in digital marketing or related experience Bachelor's Degree in information technology, marketing, business, or relevant field. Experience managing corporate web properties and assets Creative thinker and problem solver Ability to collaborate with global, cross-functional teams Experience in delivering client-focused solutions based on customer needs Excellent listening, project management and presentation skills Excellent interpersonal, verbal and written communications skills Keen attention to detail Proven ability to thrive in a result-driven environment
Associate, Digital Marketing (Hybrid) • Columbia, SC, United States
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