The Marketing Coordinator plays a vital role in executing marketing initiatives that directly support the needs of GEDC dental offices. The ideal candidate will collaborate closely with practice managers and regional leadership to support patient acquisition and engagement. This candidate must have exceptional project management skills and proficiency in design software.
This position is located at our corporate office in Southfield, MI and has a hybrid schedule of Monday, Tuesday and Thursday in office and Wednesday/Friday remote.
Support development and execution of local marketing plans and initiatives, tailored to the specific needs of individual dental offices within the assigned region.
Oversee all aspects of marketing projects from conception to completion, ensuring projects are delivered on time and within budget. This includes developing project timelines, coordinating with internal teams and external vendors, and tracking progress.
Work closely with practice managers and regional leadership to understand their marketing goals and provide regular updates on campaign performance. Effectively communicate marketing plans and results to stakeholders.
Liaise with external vendors as directed to ensure seamless execution of marketing campaigns.
Ensure all marketing activities adhere to GEDC brand standards and regulatory guidelines.
Create visually appealing marketing materials, including flyers, brochures, social media graphics, and email templates. Ensure all materials adhere to brand guidelines.
Keep abreast of the latest marketing trends and best practices, particularly in local and digital marketing.
Bachelor's degree in Marketing, Communications, or a related field.
Minimum of 1-2 years of experience in a marketing role, preferably with experience supporting multiple locations or businesses.
Experience in the dental or multi-site healthcare industry preferred.
Experience with digital marketing channels (e.g., email/SMS campaigns, social media, local SEO).
Exceptional project management skills with a proven ability to manage multiple projects simultaneously and meet deadlines.
Proficiency in marketing software, including HubSpot, Birdeye, WordPress, and Adobe Creative Suite.
Excellent written and verbal communication skills.
Strong interpersonal and collaboration skills.
Ability to work independently and as part of a team.
Detail-oriented with strong organizational skills.
Since 1982, Great Expressions has been at the forefront of dental innovation, setting the standard for exceptional care and unforgettable patient experiences. Now, we're entering a new era of transformation, and we want you to be a part of it. Our recently appointed leadership team brings over a century of collective dental expertise and is backed by dynamic investment support to pave the way for groundbreaking changes. We're channeling our resources and energy into revolutionizing our technology platform, expanding service offerings, and creating a personalized patient experience that goes beyond the expected. At Great Expressions, we're not just transforming dentistry; we're investing in the growth and development of our team. Join us and be a part of a career that blends innovation and professionalism, where your contribution shapes the future of dental excellence.
GEDC is committed to diversity and inclusion and is proud to be an equal opportunity employer. All qualified applicants are welcomed and encouraged to apply.
Marketing Coordinator • Detroit, MI, United States
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