We're looking for a performance video growth leader to take full ownership of Launch Potato's video business, starting with YouTube and expanding into other video-first platforms over time. This is a builder's role. You'll combine hands-on campaign management with high-level strategy, owning execution, P&L, pacing, reporting, growth targets, creative testing, and operating cadence. You build, optimize, and scale campaigns yourself while creating the systems and playbooks that let the channel grow beyond the limits most teams assume.
The initial focus is Insurance, with ownership across auto, home, health, ACA, Medicare, and other call-based or lead-based products. Each vertical has different customers, intent signals, creative needs, and monetization dynamics, so you'll adapt buying strategy and messaging by audience, product, and funnel stage. Over time the role expands into streaming, linear TV, Meta, TikTok, and other emerging video channels.
Competencies include technical mastery, platform execution, P&L ownership, creative strategy, multi-vertical buying, call-based marketing, communication, problem-solving, adaptability, leadership potential, and operational efficiency.
Must haves include video-first scaling track record, hands-on platform execution, affiliate lead gen, multi-vertical buying, analytical depth, video creative judgment, AI-enabled speed, cross-functional partnership, P&L ownership, and communication.
Nice to haves include measurement sophistication, lead gen verticals beyond insurance, scalable best practices, competitive intelligence tools, and specific compliance.
Head of Growth, Performance Video • Raleigh, NC, United States
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