Consumer Loyalty Program Manager

Consumer Loyalty Program Manager

At Regions, the Consumer Loyalty Program Manager designs and executes loyalty strategies that deepen relationships, enhance customer experience, and drive engagement across our financial services offerings. This role champions customer-centric initiatives, leveraging data and technology to deliver personalized, impactful programs aligned with Regions' mission to make life better.

Primary Responsibilities

• Develops and implements a loyalty program strategy that reflects Regions' values and strengthens customer retention
• Identifies innovative opportunities to differentiate Regions' loyalty offerings in the marketplace
• Ensures loyalty initiatives enhance the overall customer experience and aligns with Regions' brand promise
• Oversees customer communication strategies for program launches, updates, and engagement campaigns
• Collaborates with analytics and technology teams to leverage data for personalization and program optimization
• Understands how technology platforms support loyalty programs and ensures seamless integration
• Partners with marketing, product, operations, and compliance teams to deliver omni-channel loyalty experiences
• Builds strong relationships across internal and external stakeholders to ensure program success
• Defines key performance indicators (KPIs) and tracks program performance, providing insights and recommendations for continuous improvement
• Manages budgets and resources effectively to deliver on strategic objectives

Requirements

• Bachelor's degree in a related field
• Twelve (12) years of experience in card loyalty or relationship loyalty product management for a financial services company, loyalty marketing, or loyalty program/vendor product management

Preferences

• Certification in Agile Product Management or Pragmatic Marketing model
• Entrepreneurial mindset with a focus on innovation and customer-centricity
• Experience with financial P&L management and/or proforma level product P&L development and management
• Experience with the financial treatment of loyalty programs and accruals
• Experience with omni-channel marketing and personalization strategies
• Familiarity with regulatory requirements in financial services
• Knowledge of consumer bank relationship lifecycle management and product specific retention and growth drivers
• Proven track record of leading large-scale, customer-focused initiatives

Skills and Competencies

• Ability to inspire and lead cross-functional teams in a fast-paced environment
• Ability to lead by influence and oversee high performing cross functional teams
• Ability to understand financial implications of key performance drivers across a consumer bank profitability, relationship depth, deposit aggregation, top of wallet status, etc.
• Advanced data analysis skills with advanced modeling experience in the field of loyalty programs
• Exceptional verbal and written communication skills
• Strong collaboration and stakeholder management abilities
• Strong product management skills
• Understanding of data analytics, technology platforms, and digital marketing

Position Type

Full time

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target:

Minimum: $162,288.00 USD

Median: $229,760.00 USD

Incentive Pay Plans: Opportunity to participate in the Long Term Incentive Plan.

Benefits Information

Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.

• Paid Vacation/Sick Time
• 401K with Company Match
• Medical, Dental and Vision Benefits
• Disability Benefits
• Health Savings Account
• Flexible Spending Account
• Life Insurance
• Parental Leave
• Employee Assistance Program
• Associate Volunteer Program

Location Details

Regions Center

Birmingham, Alabama

Equal Opportunity Employer/including Disabled/Veterans