Brand Designer

Creative Role at Conversion

Conversion is the AI-native marketing automation platform for modern software companies. Our platform lets growth teams run their entire go-to-market motion in one place, from acquisition through retention, with AI agents doing the work that legacy tools like Marketo, HubSpot, and Pardot can't.

We've raised $28M+ from Abstract Ventures, True Ventures, and HOF Capital. The team is based in San Francisco and includes engineers, designers, and operators from Airbnb, Palantir, Pinterest, IMC, Shopify, LinkedIn, and Microsoft.

About the Role

Hey! Kyle here. I run product and growth at Conversion. This role has been genuinely hard to put into words because it's ambiguous, fast-moving, and deeply creative. Bear with me.

We're in a really lucky spot right now. We have a product people are excited about. We have a sales team ready to sell it. We have specialists and partners across demand gen, paid, and the broader marketing ops world. The thing we need to move faster next? A creative.

I've heard this role called everything from "PMM" to "storyteller" to "that person who just makes everything look and feel better." At its core, it's someone with a strong vision for brand and creative, who's savvy with creative tools, and who has an almost annoying attention to detail.

Now here's the tricky part. I've been trying to help our hiring team nail down what the right candidate looks like, and honestly... there's no clean checklist. You don't need B2B SaaS experience. You don't need a marketing degree. Some of the best people for this kind of role come from design backgrounds, community backgrounds, content backgrounds, or something totally different. So instead of listing requirements, here's what I've noticed is actually true about the people who crush it in roles like this:

1. They love to share work and own brand. They have side projects. Maybe an app, an art Instagram, a little vlog series from their last trip. They just naturally make things and put them out into the world.

2. They're drawn to advertising and creative work. They have opinions about campaigns. (I maintain a tier list for Super Bowl ads, so no judgment here.)

3. They're obsessed with details and craft. If they host a dinner party, they design a cute menu to hand out. They're the friend who gives an unbelievably thoughtful Secret Santa gift. They have a Notion doc to organize the group trip. You know the type.

Responsibilities

• Work on exciting new product launches: launch videos, webpages, and collateral

• Help build out ambitious end-to-end creative programs, like starting Conversion Academy

• Work with partners and influencers to represent and grow the brand

• Ideate and execute growth experiments across new channels

• Own end-to-end content creation: concept, script, shoot, edit, publish

• Turn features, workflows, and real customer use cases into relatable, compelling content

• Design and produce events and programming: hack nights, speaker series, tactical sessions, dinners

• Build and nurture community through onboarding experiences, meetups, and digital channels

• Build lightweight systems to keep programs organized (Airtable, calendars, speaker tracking, etc.)

• Rigorously track performance and iterate quickly based on what's working

This role is in-person 5 days/week in San Francisco.

You Might Be a Good Fit If You

• Have a knack for storytelling and turning the mundane into something people actually want to watch or read

• Are relentless about experimenting with hooks, formats, trends, and narrative styles to build repeatable content that compounds over time

• Have strong organizational skills and can manage multiple initiatives in a fast-paced environment

• Are comfortable with outreach through social media and digital channels

• Have impeccable attention to detail, aesthetic sensibility, and craft

• Are highly collaborative and can work across product, engineering, sales, and design

• Thrive in a startup environment where you have real ownership and autonomy

You Might Be a Great Fit If You

• You believe in high-intensity, in-person teams and want to be surrounded by top talent pushing in the same direction

• You have the range to shift from editing a launch video to planning a community dinner to writing ad copy without skipping a beat

• You care deeply about your craft: every email, every thumbnail, every slide

• You live and breathe content, trends, and algorithms

• You have experience with the startup ecosystem and understand what makes early-stage companies tick