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LexisNexis
Segment Marketing ManagerLexisNexis • Raleigh, NC, United States
Segment Marketing Manager

Segment Marketing Manager

LexisNexis • Raleigh, NC, United States
7 days ago
Salary
$78,800.00–$131,300.00 yearly
Job type
  • Full-time
Job description

Segment Marketing Manager

LexisNexis is seeking a results-oriented, commercially minded Segment Marketing Manager to focus on the Professional Services industry. This role will partner closely with Segment General Management, Sales, GTM, Sales Enablement, and cross-functional marketing teams to develop materials that support sales conversations and marketing lead generation programs tailored to the unique challenges and opportunities in professional services.

This position is ideal for a marketer who thrives at the intersection of customer insight, strategic positioning, and omni-channel campaign strategy within a specific industry segment.

Industry Strategy & Market Intelligence

  • Develop deep expertise in the professional services industry, particularly management consulting, such as regulatory environment, buyer behavior, competitive trends, and market dynamics.
  • Develop deep understanding of the customer personas, pain points, and jobs to be done.
  • Serve as the internal voice of the customer and market for professional services across marketing, product, and sales teams.
  • Monitor industry news, analyst reports, and regulatory changes to inform campaigns and content.

Segment Messaging & Positioning

  • Develop audience-specific value propositions, messaging, and positioning for professional services buyers based on customer knowledge gained.
  • Tailor personas, value statements, messaging frameworks, and campaign themes to resonate with stakeholders in professional services and management consulting.

Content Development & Campaigns

  • Lead development of segment-specific content for use in omni-channel campaigns globally.
  • Work as a core member of the industry campaign team to create an integrated marketing strategy to reach and serve the industry audience.
  • Align content and messaging with account-based marketing (ABM) strategies and sales enablement initiatives.

Sales Enablement & Field Alignment

  • Partner with sales and account teams to ensure alignment between marketing efforts and customer engagement for named accounts.
  • Support development of vertical-specific sales assets including, talk tracks, objection handling, and value statements.
  • Support go-to-market efforts with tailored collateral and field enablement for launches and demand generation programs.

Cross-functional Collaboration

  • Work hand-in-hand with Product Marketing, Content Strategy, Digital Marketing, and Country Marketing teams to ensure consistency and amplification of professional services initiatives.
  • Share initiatives and learnings across cross-functional groups including Segment, GTM, Sales, Customer Success, Sales Enablement, and Pricing.

Qualifications

  • 5-7+ years of B2B marketing experience, preferably with exposure to or direct focus on the professional services sector.
  • Demonstrated ability to translate industry trends into actionable marketing strategy.
  • Strong writing, communication, storytelling, and presentation skills.
  • Experience working with cross-functional teams including product, sales, and marketing.
  • Self-starter with the ability to successfully lead and drive programs forward. Ability to manage multiple projects with tight deadlines and competing priorities.
  • Bachelor's degree in Marketing, Business, Communications, or a related field; advanced degree a plus.
  • Experience in legal tech, risk management, or regulatory compliance marketing a strong advantage but not required

Preferred Qualities

  • Deep curiosity about industry challenges and customer workflows.
  • Strong analytical thinking and market research capabilities.
  • Collaborative mindset with the ability to drive consensus across teams.
  • Experience with ABM, CRM platforms, and marketing automation tools.
  • Experience working in a global organization a plus.
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Segment Marketing Manager • Raleigh, NC, United States

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