Manager, Alumni Social Media

Job Description

Covista is seeking a dynamic, strategic communicator to serve as a social media storyteller and content creator for Alumni Engagement. This role is responsible for developing and executing social media strategies that elevate alumni voices, strengthen engagement and enhance our institutional brand reputations including American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.

Reporting to the Director of Alumni Communications, you will combine content creation expertise and social media strategy to deliver compelling alumni narratives across a broad digital ecosystem. This role partners closely with internal stakeholders, alumni communications leadership, ambassador program leaders, and marketing teams to ensure consistent, high-quality, on-brand storytelling for each institution's alumni community. You will help strengthen alumni affinity, increase engagement and advocacy, foster lifelong connections, and support the journey from student to engaged graduate.

What You’ll Do

Social Media Strategy & Execution

• Execute social media strategies across alumni-specific channels (13+ platforms) spanning all Covista institutions
• Design platform-specific content (copy, graphics, video) aligned with each brand voice
• Manage social media scheduling and publishing using HubSpot and Sprout Social, maintaining a consistent cadence for each institution
• Manage social content through the full lifecycle, including planning, content creation, publishing, community engagement, optimization, and performance reporting
• Manage and maintain a comprehensive multi-institution social media content calendar, ensuring coordinated messaging, campaign alignment, and consistent brand voice across all alumni channels
• Partner with SEO/AEO and marketing teams to align social content, keywords, and topic themes with search visibility, audience behavior, and AI-generated content trends
• Identify content opportunities through audience insights, search behavior, and emerging conversations to drive meaningful alumni engagement and brand relevance
• Develop and support paid digital strategies to amplify campaigns and engagement

Community Engagement & Brand Stewardship

• Manage day-to-day community engagement (comments, messages, mentions) to foster connection within each alumni community
• Maintain and enforce brand and visual identity standards across all institutions
• Collaborate with internal teams to ensure alignment and message consistency
• Monitor social channels for potential reputation or crisis communication concerns and escalate issues appropriately

Insights, Analytics & Optimization

• Track, analyze, and report monthly on social media performance metrics and trends
• Translate data into actionable insights and strategic recommendations
• Conduct social listening and sentiment analysis to inform content strategies
• Leverage audience insights, performance data, and digital trends to continuously optimize content and engagement strategies

Campaigns, Partnerships & Special Initiatives

• Partner with Alumni Communications leadership to develop HubSpot campaigns and engagement initiatives
• Support enterprise campaigns by vetting alumni social media profiles in collaboration with the alumni engagement managers
• Support and help grow Covista’s alumni social ambassador program
• Foster ongoing engagement and communication with alumni ambassadors to encourage participation, advocacy, and volunteerism
• Partner with ambassador program leadership to align content, storytelling, and advocacy initiatives with broader institutional reputation and brand objectives
• Execute both large-scale ambassador campaigns and ongoing targeted advocacy initiatives
• Assist in crisis communication monitoring and response coordination
• Participate in cross-functional initiatives with corporate affairs, SEO/AEO, and marketing teams

Why This Role Matters

This position plays a critical role in shaping how Covista's institutions connect with, engage, and celebrate their alumni communities. Through strategic storytelling, audience engagement, and digital advocacy, you will help strengthen alumni affinity, cultivate lifelong brand champions, amplify alumni success stories, and support the journey from student to graduate.

Qualifications

Critical features of this job are described under Essential Duties and Responsibilities. They may be, however, subject to change at any time due to reasonable accommodation or other reasons.

Education & Experience

• Bachelor’s degree required
• 5+ years of experience in social media management, content creation, or digital marketing
• Proven track record of successful social media growth and engagement

Skills

• Strong content creation and storytelling skills
• Proficiency in Adobe Creative Suite, Canva, and video editing tools
• Experience with HubSpot and Sprout Social
• Familiarity with social listening and sentiment monitoring
• Working knowledge of search optimization and AI-answer engines
• Understanding of social media best practices and platform trends
• Strong analytical, organizational, and collaboration skills

Core Capabilities

• Expertise in content calendar management and brand voice consistency
• Experience managing integrated, multi-brand campaigns
• Experience with reporting, analytics, optimization, and paid social strategy
• Ability to translate insights into actionable recommendations

Preferred

• Background in higher education, healthcare, or nonprofit organizations

Additional Information

In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $70,000 and $85,000. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.

Covista offers a robust suite of benefits including:

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Covista’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays
  
  For more information related to our benefits please visit:
  https://careers.covista.com/benefits
  
  You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation