Social Media Student Assistant

Social Media Student Assistant

Agency: Texas A&M Agrilife Extension Service

Department: Marketing and Communications

Proposed Minimum Salary: $13.00 hourly

Job Location: College Station, Texas

Job Type: Student Worker

Job Description:

Under the supervision of the Social Media Coordinator, the Social Media Student Assistant will support Texas A&M AgriLife's social media efforts with the development of high-quality, brand-aligned content. This role is hands-on and highly creative, with a strong focus on capturing photo/video assets, editing for multiple platforms, and generating content ideas. This role is open only to current Texas A&M University students.

Key Responsibilities:

• Content Creation & Production:

Capture photos and videos at events and around campus to support multi-platform storytelling. Prepare final deliverables including captions, thumbnails, alt-text, and optimized aspect ratios. Maintain an organized archive of raw footage, edited files, and project assets via discussed storage needs.

• Content Development & Ideation:

Pitch content ideas weekly that align with AgriLife priorities, campaign calendars, student life, and program stories. Build draft content outlines, storyboard simple shoots, and propose execution plans. Support implementation of recurring content series, seasonal content, and event coverage.

• Trend Research & Application:

Monitor platform trends, emerging formats, and best practices. Assess trends for brand fit, mission appropriateness, and relevance to AgriLife audiences. Recommend adaptable trend concepts and create test content when approved.

• Publishing Support:

Prepare posts for scheduling, ensuring accuracy, brand voice alignment, and accessibility requirements. Assist in publishing day-of content, live coverage, or quick-turn stories as needed. Follow guidelines for tone, imagery, and representation across all AgriLife units.

• Additional Projects:

All AgriLife Marketing and Communications student workers complete a semester-long project aligned with the AgriLife Marketing and Communications strategic plan, creating a small-scale campaign or initiative using the PESO model. Projects vary by role and may be implemented in real-world applications, providing portfolio-ready work.

Required Qualifications:

• Current undergraduate or graduate student at Texas A&M University.

Required Knowledge, Skills, and Abilities:

• Strong writing, editing and proofreading skills.
• Familiarity with major social media platforms and basic analytics tools.
• Ability to balance multiple projects and meet deadlines.
• Professional verbal and interpersonal communication skills.
• Ability to work cooperatively with others.
• Must have a self-starter attitude, activate content ideas both as instructed and independently.

Preferred Qualifications:

• Coursework or experience in communications, journalism, marketing or related fields.
• Experience with content-management tools (e.g., Hootsuite, Sprout Social) and graphic-design applications (e.g., Canva, Adobe Creative Cloud).
• Experience on social media platforms or a strong understanding of how various platforms work and effectively navigating and utilizing them.
• Understanding of AP style and accessibility best practices.
• Demonstrated creativity and an eye for visual storytelling.
• Comfortable on camera and adept at collecting and editing photos and videos.

Work Expectations:

• Availability to cover occasional on-campus events.
• Reliable communication through phone, email, or other team platforms.
• Commitment to learning platform best practices and contributing to a positive team workflow.

Applicant Instructions: Include a Resume, Cover Letter, and References with your application.

Rate of Pay: $13/hour

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution's verification of credentials and/or other information required by the institution's procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.