Instructional Designer - Retail
The Instructional Designer - Retail is the learning architecture and design lead within the L&D team for our RaceTrac Stores. This role is accountable for translating business needs and performance gaps into structured, evidence-based learning solutions determining what to teach, in what sequence, to whom, and why. The Instructional Designer owns the instructional strategy from needs analysis through final design sign-off, partnering closely with subject matter experts (SMEs), business stakeholders, and Content Developers to ensure every learning solution is grounded in adult learning principles and aligned to measurable outcomes.
This is a consultative, methodology-forward role. The Instructional Designer brings a point of view to every project challenging scope when needed, advocating for the learner, and ensuring that learning solutions are practical and durable in a fast-paced, frontline retail environment.
What You'll Do:
- Needs Analysis & Learning Strategy
- Instructional Design & Content Architecture
- SME Partnership & Stakeholder Consultation
- Program Evaluation & Continuous Improvement
- Collaboration & Team Contribution
Responsibilities:
- Needs Analysis & Learning Strategy
- Instructional Design & Content Architecture
- SME Partnership & Stakeholder Consultation
- Program Evaluation & Continuous Improvement
- Collaboration & Team Contribution
Qualifications:
- Bachelor's degree in Instructional Design, Educational Technology, Curriculum & Instruction, Psychology, Communications, or a related field.
- 35 years of progressive experience in instructional design, with a demonstrated track record of designing learning solutions from needs analysis through deployment not just content production.
- Strong command of adult learning theory, instructional design models (ADDIE, SAM, backward design), and performance-based learning objectives.
- Proven ability to write clear, production-ready storyboards, scripts, and facilitator guides that others can build from.
- Experience partnering with and managing SMEs through a full content development lifecycle.
- Proficiency in Articulate 360 (Storyline and/or Rise) sufficient to prototype or review eLearning content, even if production is handled by Content Developers.
- Familiarity with Learning Management Systems (LMS) understanding how content is deployed, tracked, and reported.
- Strong project management skills: ability to manage multiple concurrent design projects, hit deadlines, and communicate status clearly.
- Exceptional written communication skills storyboards, stakeholder documents, and program materials must be polished and precise.
All qualified applicants will receive consideration for employment with RaceTrac without regard to their race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.