Talent.com
Wolters Kluwer
Customer Marketing ManagerWolters Kluwer • Houston, TX, United States
Customer Marketing Manager

Customer Marketing Manager

Wolters Kluwer • Houston, TX, United States
2 hours ago
Salary
$188,400.00 yearly
Job type
  • Full-time
Job description

Customer Marketing Manager

We are seeking a strategic and results-driven Customer Marketing Manager for our WK Health division to lead initiatives that drive customer engagement, retention, advocacy, and lifetime value. This role sits at the intersection of marketing, customer success, and sales, ensuring customers have a seamless and impactful experience throughout their journey.

The ideal candidate is both analytical and creativesomeone who understands customer behavior, builds meaningful relationships, and translates insights into programs that fuel growth.

Key Responsibilities

  • Develop and execute customer marketing strategies that increase retention, expansion, and customer lifetime value
  • Segments and targets customer personas based on their lifecycle stage, product usage, industry, persona and other criteria.
  • Plans and executes customer marketing ABM campaigns and programs across multiple channels, such as email, webinars, social media, events, and advocacy platforms.
  • Analyze customer data and feedback to identify trends, risks, and opportunities for growth
  • Gathers insights and feedback from the market and shares to leadership and functional teams to help identify risks and opportunities.
  • Manage customer-focused events such as events, conferences, webinars, user groups, and community initiatives
  • Track, measure, and report on key performance metrics (retention, churn, NPS, expansion revenue)

Qualifications

  • Bachelor's degree or equivalent required.
  • 10-15 years of experience in customer marketing, lifecycle marketing, or related roles
  • Proven track record of driving customer engagement, retention, and revenue growth
  • Proven ability to design and execute targeted, account-specific retention and renewal strategies and campaigns that align with Customer Success and Sales teams, driving contract renewals, expansion opportunities, and long-term customer value through personalized engagement, lifecycle insights, and data-driven campaign optimization.
  • Deep experience and strong planning acumen in managing events and conferences as strategic demand-generation channels, driving qualified leads, supporting pipeline growth, and enabling sales teams in customer acquisition and renewal conversations.
  • Customer facing experience with a solid understanding of challenges, needs and pain points across diverse markets.
  • Thorough understanding and experience of implementing marketing strategies, tactics, and measurement.
  • Strong understanding of customer journey mapping and lifecycle strategy
  • Experience working cross-functionally with Sales, Customer Success, and Product Marketing teams
  • Data-driven mindset with the ability to translate insights into actionable strategies
  • Strong collaboration and cross-functional skills, with the ability to work effectively with internal and external stakeholders at all levels.
  • Self-motivated, proactive, and results-oriented, with the ability to manage multiple projects and priorities in a fast-paced environment.
  • Excellent communication, storytelling, and project management skills
  • Experience in B2B (preferred) or SaaS environments (strongly preferred)
  • Travel requirements can be up to 20%.

Key Competencies

  • Strategic thinking with strong execution skills
  • Customer-centric mindset
  • Analytical and results-oriented
  • Strong collaboration and influence across teams
  • Creative problem-solving
Create a job alert for this search

Customer Marketing Manager • Houston, TX, United States

Similar jobs

Portfolio Value Marketing Manager

LivaNovaHouston, TX, United States
Full-time

Portfolio Value Marketing Manager.As a global medtech company, we are driven by our Vision of changing the trajectory of lives for a new day and our Mission to create ingenious solutions that ignit... Show more

 • Promoted

Digital Marketing Manager - Remote

TradeJobsWorkForce77249 Houston, TX, US
Remote
Full-time

Digital Marketing Manager Job Duties: Plans and executes all web, SEO/SEM, database marketing, email, social media... Show more

 • Promoted

Marketing Analytics Manager

Visual Comfort & CoHouston, TX, United States
Full-time

We are proud to offer a market-leading range of premium products across categories, styles and price points, remaining committed to beautiful design and, above all, a world-class customer experienc... Show more

 • Promoted

Marketing Manager

Priority PowerHouston, TX, United States
Full-time

Priority Power is an independent energy management services and consulting firm.We act as an extension of our client's staff to develop and implement strategies that mitigate risk and overcome chal... Show more

 • Promoted

Customer Success Manager- Power & Renewables - 26138P

EnverusHouston, TX, United States
Full-time

Why You Want This Position At Enverus, we're committed to empowering the global quality of life by helping our customers make energy affordable and accessible to the world.We are the most trusted e... Show more

 • Promoted

Brand Manager

INCPGHouston, TX, United States
Full-time

The Brand Manager (BM) is a key participant in the management of brand portfolio.The Brand Manager's primary responsibility is assisting the Director of Marketing in defining business strategies an... Show more

 • Promoted

Manager Technical Marketing

Sasol LtdHouston, TX, United States
Full-time

A job at Sasol is a career made by you, with purpose, development opportunities, benefits to support every stage of life and a working culture that embraces flexibility, diversity, and inclusion.Pu... Show more

 • Promoted

Product Marketing Manager - Domain GTM & Narrative

HalliburtonHouston, TX, United States
Full-time

Product Marketing Manager - Domain GTM & Narrative.We are seeking a Product Marketing Manager to support domain-level narrative and go-to-market (GTM) execution within our broader portfolio.This ro... Show more

 • Promoted

Customer Marketing Manager

Wolters KluwerHouston, TX, United States
Full-time

We are seeking a strategic and results-driven Customer Marketing Manager for our WK Health division to lead initiatives that drive customer engagement, retention, advocacy, and lifetime value.This ... Show more

 • Promoted

Marketing Manager - Eataly Houston (New Store Opening!)

EatalyHouston, TX, United States
Full-time

Marketing Manager - Eataly Houston (New Store Opening!).Eataly is the world's largest artisanal Italian food and beverage marketplace! Eataly is not a chain; each Eataly is different, with its own ... Show more

 • Promoted

Manager, Sales & Marketing Technology

Sasol LtdHouston, TX, United States
Full-time

Manager, Sales & Marketing Technology.Owns the strategy, roadmap, implementation and value realization of digital tools & technologies supporting the commercial function.The role ensures Sales and ... Show more

 • Promoted

Digital Marketing Manager (Remote US)

Directive ConsultingHouston, TX, United States
Remote
Full-time

Directive Consulting is the leading B2B marketing agency for brands that are serious about the metrics that matter most.With over a decade of expertise and 420+ B2B brands under our belt, we've ear... Show more

 • Promoted

Marketing Manager

PTCHouston, TX, United States
Full-time

PTC is a leading manufacturer and marketer specializing in welded and cold-drawn mechanical steel tubing, tubular shapes, OCTG, Line Pipe, Pressure Pipe, Chrome bar, as well as precision parts and ... Show more

 • Promoted

Customer Service Manager

Roomi Group CorporationHouston, TX, United States
Full-time

Creative Submission Required To Be Considered: All applicants must submit a short presentation (PowerPoint, video, or other format) showing why you are the best fit for this role.Be creative - surp... Show more

 • Promoted

Marketing Manager

RPM LivingHouston, TX, United States
Full-time

At RPM, we're in the business of extraordinary.We believe people-first is the way to success which is why we provide top industry pay, comprehensive benefits, and a path of upward mobility via care... Show more

 • Promoted

Marketing Manager

Roomi Group CorporationHouston, TX, United States
Full-time

We are looking for a motivated Marketing Manager to develop and execute marketing strategies that enhance our brand, drive customer engagement, and generate leads.Responsibilities: Develop and impl... Show more

 • Promoted

Field Marketing Manager - Texas Market Growth (57797)

A-MAX InsuranceHouston, TX, United States
Full-time

Field Marketing Manager - Texas Market Growth.We're looking for a Field Marketing Manager who will champion community-based marketing and operational collaboration across our Texas offices.This rol... Show more

 • Promoted

Marketing PR Manager - Valley Market

HCA HealthcareHouston, TX, United States
Full-time

Do you have the career opportunities as a Marketing PR Manager you want with your current employer? We have an exciting opportunity for you to join HCA Houston Healthcare which is part of the natio... Show more

 • Promoted

Performance Marketing Manager

TriviumHouston, TX, United States
Full-time

B2B Media Buyer - Remote US or Canada Full-time $120K$150K OTE 9am6pm ET.This seat runs paid acquisition for our program: high-level B2B media on Meta, and the creative going into it.You run th... Show more

 • Promoted

HubSpot Marketing Specialist/Manager

YochanaHouston, TX, United States
Full-time

HubSpot Marketing Specialist/Manager.Customer Interview Mode: In person - office Houston.Manage and optimize HubSpot CRM for lead generation, nurturing, and conversion tracking.Create and execute i... Show more