Business Development Representative

Sparks Group has partnered with a financial services company to identify talented Business Development Representatives. As a Business Development Representative, you will serve as the ultimate cold-calling champion and play a key role in driving business growth by identifying, engaging, and qualifying prospective clients. Your primary focus will be outbound prospecting efforts to generate new sales opportunities.

Lead Generation and Research:

• Identify and evaluate potential clients within the target market segment
• Leverage multiple prospecting channels, with a primary emphasis on cold calling
• Develop a strong understanding of the company’s products and services to clearly articulate value to prospects
• Assess and qualify leads using established criteria and coordinate introductory or consultation meetings

Sales Pipeline Management:

• Ensure CRM (Salesforce) records are consistently updated with accurate and timely prospect interaction details
• Monitor and analyze key prospecting metrics such as outreach activity, engagement rates, and conversion performance
• Generate reports on pipeline activity and progress to support sales visibility and forecasting

Collaboration with Sales & Marketing:

• Partner closely with sales representatives to facilitate seamless transition of qualified leads
• Collaborate with the marketing team to execute targeted outreach and prospecting initiatives
• Support ongoing refinement and optimization of prospecting strategies and outreach approaches

Performance & Goal Achievement:

• Achieve or surpass defined prospecting benchmarks, including call volume, email outreach, and scheduled meetings
• Continuously refine outreach methods using performance data and feedback to improve results and efficiency

Additional Responsibilities:

• Provide support with data entry and reporting activities as required
• Assist in developing training materials and fostering team collaboration
• Participate in team meetings and contribute insights during strategy discussions

Benefits:

• Health Insurance - 100% paid premiums for medical, dental, and vision
• 50% company match on retirement contributions up to IRS limits
• Additional insurance including life insurance, AD&D, short-term, and long-term disability coverage
• Employee assistance program
• Concierge health support
• Employee discounts