MARKETING CAMPAIGN MANAGER - 37000863

Marketing Campaign Manager

The person in this role will be responsible for developing and implementing marketing strategies for specific program areas within the Florida Department of Environmental Protection. They will work closely with leadership, stakeholders, team members, the Office of Communications and the Office of Marketing and Multimedia Services to ensure that the execution and processes are successful from beginning to end. Core responsibilities include the following tasks, but is not limited to:

• Developing campaigns and project initiatives to advance the department's brand, mission, goals and objectives to protect Florida's natural resources through the management of production schedules, monitoring deadlines and facilitating timely execution while maintaining a robust internal approval process.
• Assisting the Marketing Director, Deputy Marketing Director and the Office of Communications with marketing campaign execution, planning, developing supporting materials, communicating with stakeholders, vendors and reviewing creative assets.
• Analyzing trends and conducting specific program related outreach to identify marketing opportunities.
• Coordinating the development of marketing plans and preparing program and campaign reports.
• Overseeing the collection of campaign and initiative metrics and tracking campaign performance.
• Producing audience, trends and performance reports related to ongoing marketing campaigns, initiatives, projects and tasks or departmental needs.
• Conducting stakeholder meetings to maintain and track strategic marketing campaign goals.
• Keeping the Deputy Director of Marketing informed of ongoing projects and maintaining communication with stakeholders throughout the development and implementation process.
• Assisting with procurement for third-party branded material vendors, budgeting of marketing efforts and collaborating with various staff to take creative projects from concept to final product.
• Updating the DEP website during office closures such as hurricanes and other natural or manmade disasters.
• The job requires occasional travel for marketing/communications events and research campaigns.
• Performs other duties and special projects as requested.

Required Knowledge, Skills, and Abilities:

• Ability to work using computer and digital platforms.
• Working knowledge of the Microsoft Office Suite/365, specifically Word, Excel and PowerPoint.
• Ability to work using Adobe Acrobat/Reader.
• Knowledge of developing marketing and advertising campaigns.
• Knowledge of current marketing and communication principles and trends.
• Interpersonal collaboration and communication skills.
• Good oral and written communication skills.
• Creativity and resourcefulness.
• Ability to adapt.
• Skilled in project management.
• Skilled in strategic planning.
• AP style writing.
• Skilled in content development experience for print publications, web, social media and marketing multimedia.
• Ability to work well and coordinate with others including executives, program administrators and both internal and external stakeholders.
• Ability to conduct and research needs assessment and analysis.
• Ability to function as a liaison between program areas, press office and leadership.

Minimum Qualifications:

• At least six years of verifiable related experience in marketing, public relations, broadcasting, journalism, mass communications and/or other related fields.
• Post-secondary degrees from an accredited college or university with a major in marketing, communications, public relations or a related field of study may be used as an alternative for the required years of experience on a year-for-year basis for a total of six years.
• A credential evaluation report from an approved agency must be submitted along with all foreign degrees.

Pay: $45,000 $50,000

Our Organization and Mission:

The Florida Department of Environmental Protection (DEP) is the state's lead agency for environmental management and stewardship - protecting our air, water and land. The vision of DEP is to create strong community partnerships, safeguard Florida's natural resources and enhance its ecosystem.

The Difference You Will Make:

The Office of Marketing and Multimedia Services develops public outreach initiatives to educate the public on environmental issues, encourage environmental responsibility and highlight DEP initiatives that help protect Florida's environment for current and future generations.

How You Will Grow:

DEP encourages its leaders to constantly innovate and seek efficiencies. We believe in supporting and encouraging you as you take on important and often complex projects while offering you the opportunity to gain valuable experience quickly.

Where You Will Work:

Tallahassee, Florida's Capital City, lined with rolling hills, oak trees, and canopied roads combines old world charm with a modern pace of life. Home to two major universities as well as state government, Tallahassee is a mid-sized city in the heart of Florida's Big Bend. Tallahassee is a highly desirable location for both those seeking their first job or those ready to enter the next exciting chapter in their career.

The Benefits of Working for the State of Florida:

Working for the State of Florida is more than a paycheck. The State's total compensation package for employees features a highly competitive set of employee benefits including: Annual and Sick Leave benefits; Nine paid holidays and one Personal Holiday each year; State Group Insurance coverage options, including health, life, dental, vision, and other supplemental insurance options; Retirement plan options, including employer contributions (For more information, please click Flexible Spending Accounts; Tuition waivers; And more!

Special Notes:

DEP is committed to successfully recruiting and onboarding talented and skilled individuals into its workforce. We recognize the extensive training, experience, and transferable skills that veterans and individuals with disabilities bring to the workforce. Veterans and individuals with disabilities are encouraged to contact our recruiter for guidance and answers to questions through the following email addresses: HR_VeteransPreference@dep.state.fl.us HR_Recruitment@FloridaDEP.gov An individual with a disability is qualified if he or she satisfies the skills, experience, and other job-related requirements for a position and can perform the essential functions of the position with or without reasonable accommodation. Candidates requiring a reasonable accommodation, as defined by the Americans with Disabilities Act, must contact the DEP Human Resources (HR) Office at (850) 245-2511. DEP requests applicants notify HR in advance to allow sufficient time to provide the accommodation. Candidates requiring a reasonable accommodation, as defined by the Americans with Disabilities Act, must notify the agency hiring authority and/or People First Service Center (1-866-663-4735). Notification to the hiring authority must be made in advance to allow sufficient time to provide the accommodation.

The State of Florida supports a Drug-Free workplace. All employees are subject to reasonable suspicion drug testing in accordance with Section 112.0455, F.S., Drug-Free Workplace Act. VETERANS' PREFERENCE. Pursuant to Chapter 295, Florida Statutes, candidates eligible for Veterans' Preference will receive preference in employment for Career Service vacancies and are encouraged to apply. Certain service members may be eligible to receive waivers for postsecondary educational requirements. Candidates claiming Veterans' Preference must attach supporting documentation with each submission that includes character of service (for example, DD Form 214 Member Copy #4) along with any other documentation as required by Rule 55A-7, Florida Administrative Code. Veterans' Preference documentation requirements are available by clicking here. All documentation is due by the close of the vacancy announcement.

Location: TALLAHASSEE, FL, US, 32301