Talent.com
Texas Capital Bank
Product Owner, SFMC & Data CloudTexas Capital Bank • Richardson, TX, United States
Product Owner, SFMC & Data Cloud

Product Owner, SFMC & Data Cloud

Texas Capital Bank • Richardson, TX, United States
5 days ago
Job type
  • Full-time
Job description

Strategic Salesforce Marketing Cloud (SFMC) Expert

Texas Capital Bank is seeking a strategic Salesforce Marketing Cloud (SFMC) expert to lead the execution of scalable, data-driven marketing solutions. This role will translate marketing goals into technical strategies, manage the SFMC platform and roadmap, and ensure seamless integration with Salesforce and Customer Data Platform. Acting as a key liaison between marketing, technology, and analytics teams, the ideal candidate will drive automation, personalization, and governance while maintaining high standards of data quality, compliance, and campaign performance in a fast-paced, agile environment.

Responsibilities

  • Translate marketing goals into SFMC solutions and data enablement strategies, collaborating with the Technology team to ensure infrastructure supports scalable campaign execution
  • Accountable for Marketing Cloud platform, solution roadmap, release management and support; partner with stakeholders and product team to validate requirements
  • Serve as business SFMC subject matter expert on automation, personalization, deliverability, and governance
  • Act as the bridge between marketing, technology, and analytics teams, ensuring alignment of data strategies with business priorities and technical feasibility
  • Review current lead flow rules and prioritization
  • Facilitate definition of key populations and audiences within the Customer Data Platform
  • Manage Salesforce Marketing Cloud Automations and Journeys that populate data from data extensions with appropriate task and event creation
  • Lead all aspects of customer communication across email, Cloud Pages, and subscription listsensuring accuracy, quality, and compliance
  • Oversee business unit deployment with technology; manage Salesforce Marketing Cloud pipeline leveraging multiple business units synced to Sales Cloud that rely on the Salesforce Marketing Cloud Multi-Org Connector to Sales Cloud
  • Analyze data sets, define mapping and transformation logic, and ensure seamless ingestion and enrichment processes in SFMC
  • Stay current on SFMC updates and industry best practices
  • Lead in a fast-paced, agile environment
  • Perform additional ad hoc tasks as needed

Qualifications

  • Bachelor's degree in Computer Science, Marketing, Data Science, or a related field
  • At least 5 years of experience as Product Manager, Data Product Owner, or a Business Analyst focusing on customer data, Martech, or data platforms
  • Familiarity with Customer Data Platforms (CDPs), preferably Data Cloud and Salesforce Marketing Cloud, and a solid understanding of data integration processes
  • Experience working with CRM systems (e.g., Salesforce), analytics tools (e.g., Google Analytics, Adobe Analytics), and digital marketing technologies
  • Strong proficiency in SQL, data analysis, and data visualization platforms (e.g., Tableau, Power BI): able to interpret campaign data and optimize performance
  • Excellent communication skills to bridge technical concepts with business insights for stakeholders of varying expertise levels
  • Exceptional organizational skills, with ability to constantly plan-ahead and surface hidden risks as necessary
  • Ability to work at an abstract level and continuously pivot to arrive at the highest impact answer for the customer
  • BBA in business or related field required
Create a job alert for this search

Product Owner, SFMC & Data Cloud • Richardson, TX, United States

Similar jobs

Product Owner, SFMC & Data Cloud

Texas Capital BankDallas, TX, United States
Full-time

Strategic Salesforce Marketing Cloud (SFMC) Expert.Texas Capital Bank is seeking a strategic Salesforce Marketing Cloud (SFMC) expert to lead the execution of scalable, data-driven marketing soluti... Show more

 • Promoted

Online Product Tester

Online Consumer Panels AmericaProsper, Texas, US
$15.00 hourly
Part-time +1

Product Testers are wanted to work from home nationwide in the US to fulfill upcoming contracts with national and international companies.We guarantee 15-25 hours per week with an hourly pay of bet... Show more

 • Promoted

Remote Product Tester - Flexible Studies

BuzzTestersProsper, TX
Remote
Full-time

Earn up to $400/week, depending on the number and type of studies you complete.Share honest feedback on products and services from independent brands.Assignments include short online surveys (10–20... Show more

 • Promoted

Senior Digital Product Owner

Cetera Financial GroupDallas, TX, United States
Full-time

Digital Solutions Senior Product Owner.The Digital Solutions Senior Product Owner is responsible for the vision, strategy, and execution of AI-driven digital capabilities that serve financial advis... Show more

 • Promoted

Business Development Director - Business Applications Consulting (NetSuite, Intacct, Salesforce,

RSMDallas, TX, United States
Full-time

Business Development Director - Business Applications.RSM is looking for a dynamic Business Development Director to join our growing team.This Business Development Director will concentrate on sell... Show more

 • Promoted

Sr. Product Owner - Salesforce

Echo IT SolutionsDallas, TX, United States
Full-time

Product Owner - Salesforce Experience.We are seeking a motivated and experienced Product Owner with a strong background in Salesforce to lead our product development initiatives.In this role, you w... Show more

 • Promoted

Functional Product Owner - Total Rewards & Benefits

Schneider ElectricDallas, TX, United States
Full-time

Functional Product Owner - Total Rewards & Benefits.Join our dynamic HR Rewards team as a Functional Product Owner - Total Rewards & Benefits, where you will play a critical role in driving digital... Show more

 • Promoted

Sr. Analyst, Product Owner | ONSITE

KaavDallas, TX, United States
Full-time

Work Location: ONSITE - Dallas, TX.Contributes to the cocreation of Product Vision and Product Strategy tied to Portfolio goals.Utilizes technical knowledge such as A/B testing, product architectur... Show more

 • Promoted

Senior Product Owner

AmTrust Financial ServicesDallas, TX, United States
Full-time

The Senior Product Owner partners with stakeholders and various resources to help advance workstreams and critical operational initiatives forward across the organization.Operating with autonomy, t... Show more

 • Promoted

REDY Product Owner

CRC GroupDallas, TX, United States
Full-time

This role is a Product Owner in the Scaled Agile Framework who partners with product managers to balance business, technology and design priorities to deliver brand-defining product and service exp... Show more

 • Promoted

FedNow Business Growth Lead Product Manager

Federal Reserve Bank of BostonDallas, TX, United States
Full-time

FedNow Business Growth Lead Product Manager.Federal Reserve Financial Services (FRFS) delivers a suite of payments services to financial institutions via FedLine Solutions, FedNowSM, Fedwire, Natio... Show more

 • Promoted

Product Lead TECHM-JOB-24415

Keylent, Inc.Plano, TX, United States
Full-time

Contract Location: Plano TX Skill: Product Owner Experience: 8 to 10+ years. Show more

 • Promoted

Salesforce Product Owner

Ace StackPlano, TX, United States
Full-time

Location: Plano TX ONSITE Contract.Own and prioritize salesforce backlog to align with business strategy and roadmap.Translate high level business requirements to future state vision into clearly d... Show more

 • Promoted

Product Owner

TradeJobsWorkForce75373 Dallas, TX, US
Full-time

Product Owner Job Duties: Responsible for innovation and end-to-end launch of products.Collabo... Show more

 • Promoted

Salesforce Business/Product Analyst

Kasmo GlobalFrisco, TX, United States
Full-time

Salesforce Business/Product Analyst.Salesforce business/product analyst needed to support development of product roadmap for integration of Sales Cloud, Service Cloud, and preferably Financial Serv... Show more

 • Promoted

Product Manager - Enterprise Workflows

Motorola SolutionsRichardson, TX, United States
Full-time

At Motorola Solutions, we believe that everything starts with our people.We're a global close-knit community, united by the relentless pursuit to help keep people safer everywhere.Our critical comm... Show more

 • Promoted

Product Manager

United ITPlano, TX, United States
Full-time

The Product Manager will manage a portfolio of initiatives (or "Product") at JP Morgan Chase Bank.The Product Manager will specialize in multiple areas, should be extremely adaptable, and will demo... Show more

 • Promoted

Technical Product Owner Data Platforms, SQL & Snowflake

Pyramid Inc.Dallas, TX, United States
Temporary

Technical Product Owner Data Platforms, SQL & Snowflake.Immediate need for a talented Technical Product Owner Data Platforms, SQL & Snowflake.This is a 06+ Months Contract opportunity with long-t... Show more

 • Promoted

Business Analyst / Product Owner

Resource Logistics Inc.Plano, TX, United States
Full-time

Business Analyst / Product Owner.Create, refine, prioritize and approve features and stories.Own backlog prioritization and product objectives together with business stakeholders.Review and accept ... Show more

 • Promoted

Sr Principal Product Owner Data Management & Integration Services

Keurig Dr PepperFrisco, TX, United States
Full-time

Keurig Dr Pepper is seeking a Sr.Principal Product Owner to lead the Enterprise Integration Services product within our Data & Analytics Agile Release Train (ART).This role owns the integration por... Show more