Senior Regional Director

Senior Regional Director

As a Senior Regional Director, you are responsible for the overall performance and revenue of a region consisting of 20-25 club locations. The Senior Regional Director has direct supervision of approx. 4-5 District Managers and reports to the COO. Partner closely with cross-functional Regional Directors and District Managers to create and execute strategic initiatives to increase member retention, revenue/sales, and employee engagement. This is a strategic position that also requires frequent club visits and visibility. Ideal candidates will reside within the region they are assigned to support.

Influence, Lead and Develop:

• Build and maintain a team of high-performing District Managers to deliver results across all club functions, including operations, sales, and fitness.
• Manage, coach, and develop DMs by communicating clear expectations, monitoring performance, and providing feedback when needed.
• Identify performance strengths and gaps to ensure you are maximizing the potential of your DM's.
• Participate in monthly succession planning sessions to build a bench of next-level club and district leaders.
• Establish KPI's that are aligned to sales, fitness, and operations goals.
• Model leadership behaviors that are aligned with company values and culture, including accountability, consistency, integrity, respect, and recognition.
• Conduct weekly leadership calls to review results and set direction. Create the strategic regional vision into specific tasks and goals for DMs.
• Establish consistent communication plans, processes, and workflow cadence.

Execution and Results:

• Collaborate with COO to identify goals and KPIs for each club. Create a regional scorecard/dashboard.
• Analyze sales data, trends, member attrition, facilities, and equipment reports. Provide insight to optimize sales efforts, improve member retention, and increase operational efficiency.
• Consistently leverage the regional P&L to identify trends and set direction to achieve goals.
• Develop and communicate regional sales strategies, KPI's and tactics to increase membership enrollment, fitness sales, and member retention.
• Remove obstacles and identify opportunities to increase revenue growth. Provide insight to marketing and cross-functional leaders regarding sales promotions and campaigns to drive results.
• Routinely conduct audits to identify outliers, data variance, and compliance gaps.

Collaboration & Communication:

• Partner with the Regional Director of Operations to ensure that sales strategies are integrated with operational goals and member experience initiatives.
• Serve as a liaison between the sales teams and corporate leadership, ensuring that field insights and challenges are communicated effectively.
• Participate in regional and company sales meetings, contributing to the development of company-wide sales strategies and sharing best practices.
• Consistently leverage resources from Human Resources, Marketing, Finance, Facilities, and subject matter experts.

Requirements

Minimum Requirements:

• Min. 4 years of multi-unit leadership experience, ideally within the fitness, retail, or hospitality industries,
• Min. 2 years overseeing leaders managing leaders.
• Prior experience leading teams in a performance-driven company.
• Proven track record of leveraging P&L and metrics to drive business decisions.
• Strong business acumen, critical thinking, decision-making, and organizational savvy.
• Excellent communication, delegation, leadership, and interpersonal skills.
• Ability to operate at a strategic level, while also shifting to tactical when needed.
• Reliable transportation and ability to travel frequently to the clubs in the region.

About TruFit Athletic Clubs

At TruFit Athletic Clubs, we're a mission-driven team committed to helping people become their best selves. With over 40 locations and growing, we provide high-value, low-cost fitness experiences backed by a culture of excellence and personal accountability.

We believe in living our values every day:

• Integrity We do what's right, not what's easy.
• Service We put our teammates and members first in every interaction.
• Courage We lead with strength, even in uncertainty.
• Responsibility We take ownership of our roles, results, and relationships.
• Passion We bring energy, purpose, and positivity to every space we enter.

From our friendly front desk team to our certified trainers and operations leaders, everyone at TruFit contributes to delivering exceptional service and building lasting member relationships.

Integrity | Service | Courage | Responsibility | Passion

We are proud to be an equal opportunity employer.