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Alpine Solutions Group
Ecommerce Marketing SpecialistAlpine Solutions Group • Frisco, TX, United States
Ecommerce Marketing Specialist

Ecommerce Marketing Specialist

Alpine Solutions Group • Frisco, TX, United States
30+ days ago
Job type
  • Full-time
Job description

E-Commerce Marketing Specialist I

As an E-Commerce Marketing Specialist I, you will support the B2C/B2B Shopify Plus platform by assisting with website content & product management, user experience optimizations, and platform administration. This role ensures smooth day-to-day ecommerce operations, focusing on product updates, site merchandising, marketplaces, and front-end support.

Responsibilities & Essential Functions:

Website Content & Merchandising

  • Upload and update product listings, descriptions, pricing, images, and categories in Shopify.
  • Ensure product availability, variant setup, and product metadata are correct
  • Assist in SEO optimization for product pages, collections, and landing pages.
  • Manage homepage updates, banners, promotional updates, and category pages.

UX & Conversion Rate Optimization (CRO) Support

  • Assist in analyzing heatmaps, session recordings, and user feedback to identify site improvement opportunities.
  • Assist in A/B test setup and reporting for landing pages and checkout optimizations.
  • Monitor site performance and help identify UI/UX issues affecting conversions.

Shopify Platform Support

  • Assist in Shopify admin tasks, including theme settings, navigation updates, and app integrations.
  • Assist in the setup, management, and maintenance of third-party Shopify apps (Klaviyo, Yotpo, Attentive, Zendesk, etc.).
  • Conduct QA testing to identify bugs, broken links, and layout issues.
  • Support the Ecommerce team in executing site updates and troubleshooting issues.

Web Development & Front-End Assistance

  • Assist with HTML, CSS, and Shopify Liquid updates for UI/UX improvements.
  • Format and publish landing pages and blog posts.
  • Support the Ecommerce team on larger projects.

Data & Performance Monitoring

  • Pull and organize performance reports from GA4, Shopify, and Mouseflow.
  • Assist in preparing & reporting insights for the Ecommerce team to drive optimizations.

Marketplace Support

  • Assist in the creation and management of product listings on Amazon, and other marketplaces.
  • Assist in resolving customer inquiries and issues related to orders, refunds, and product information.
  • Assist in the creation of inventory replenishment orders to marketplaces.
  • Assist with processing returns.
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Ecommerce Marketing Specialist • Frisco, TX, United States

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