Leadership Development Program - Sales

Sales Leadership Development Program

Breakthru Beverage Group is a family-owned company with more than $8.5 billion in annual sales and employs more than 10,000 dedicated associates. Breakthru delivers globally recognized brands to retail, bar, and restaurant businesses across the U.S. and Canada. We have been honored as a "U.S. Best Managed Company" for four consecutive years.

The Sales Leadership Development Program is a highly selective, early career program designed for recent college graduates or seniors graduating by May 2026. This program seeks individuals with outstanding talent, leadership abilities, and a strong drive to succeed. This merit-based sales program, designed to phase out over four years, has timelines that adapt to business needs and your personal growth and readiness for the next phase. At the start of the program, you'll join a fast-paced outside sales team, engaging directly with customers in the market. Graduates of the Sales Leadership Development Program frequently achieve success by securing advanced positions in sales management, corporate roles, or roles in field marketing or commercial sales analysis with our supplier partners.

Phase One: Sales Representative

In the Sales Representative position, you will spend your initial 24-30 months in an outside sales role within a designated territory in that market. You will receive product and sales training that will help you manage a specific number of accounts. Our business model focused on established selling rather than cold calling. Demonstrating exceptional sales leadership skills and achieving results will advance you to your next assignment.

Phase Two: Field Sales Manager

In the Field Sales Manager (FSM) position, which typically is between 24-30 months, you will enhance your leadership abilities and strategic thinking by managing a team of 4-7 Sales Representatives. Identifying effective motivational strategies and utilizing various tools to manage your team will be critical for achieving success through your team and nurturing future talent.

Phase Three: Graduation (Various Opportunities and Paths)

Graduation serves as your advancement to the next level in a distributor sales or commercial related role, or to a position with a key supplier partner.

Example of graduation positions include:

• Distributor Business Manager- In this role, you are a liaison between a specific supplier or group of suppliers and our sales and marketing team, executing sales and marketing strategies to meet the company's financial goals. You serves as the in-house expert on a particular portfolio, overseeing all aspects of the supplier's business with the company and providing a vital connection between the sales and marketing teams.
• Distributor Division Sales Manager- In this role, you will manage a team of 2-4 Field Sales Managers (FSM). At this level of sales management, you are accountable for a larger scope of business and personnel.

Qualifications

• Senior college graduate of December 2025/June 2026
• Demonstrate leadership capabilities, enthusiasm for sales and sales management, and an interest in the alcoholic beverage industry
• Possess excellent oral and written communication skills, along with strong collaboration and teamwork skills
• Demonstrate exceptional strategic, creative, and analytical problem-solving abilities
• Proficient in identifying issues, gathering data, establishing facts, and drawing valid conclusions
• Experience in planning and organizing tasks through effective project management
• Skill in presenting information effectively in one-on-one and small group settings to customers, clients, and other employees
• Strong presentation skills with a proven ability to present information effectively to management groups is required
• Must be 21 years of age at the time of employment
• A valid driver's license and the ability to operate a motor vehicle is required
• The ability to hold a Solicitor's Permit is required where applicable

Physical Demands

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.

• While performing the duties of this job, the associate is regularly required to extend their hands and arms; stoop, kneel, crouch, or crawl. The role frequently involves standing, walking, maintaining balance or climbing. The associate must occasionally lift and/or move up to 50 pounds and frequently lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Working Conditions & Environment

The work environment characteristics described here are representative of those an associate encounters while performing the essential functions of this job.

• While executing the duties of this job, the associate is often in a standard business office environment. The role requires the ability to share workspace, commute by car or train, dress in business attire, attend evening meetings. Additionally, the associate is frequently required to work in the market, which may sometimes involve exposure to adverse weather conditions.

Breakthru Beverage Group is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information and other legally protected characteristics.