Marketing Specialist

Marketing Specialist

We are a family-owned bank committed to providing exceptional service and innovative banking solutions while making a difference in the communities we serve. We take great pride in the relationships we built and the lives we impact. We offer the strength of a big bank combined with local decision-making and hometown involvement, setting our community bank apart from the rest.

Our mission is to support the financial goals of individuals and businesses in the communities we call home by offering every person a better banking experience.

Our values:

• Passion: We have an unrelenting drive to be great. Quality service is our #1 priority.
• Commitment: We do not shy away from accountability. We together as a team and embrace the spirit of service.
• Leadership: We are competitive leaders in our markets and a go-to source for finance and lending.
• Community: We're proud to support each other and our local communities. We win when our customers win.

To learn more about us, visit firstsavingsbanks.com

About the role:

The Marketing Specialist is responsible for assisting the head of Marketing with the development of strategies to boost the reputation and visibility of the PBI banks. Primary responsibilities include communicating and relaying information to upper management and department heads to ensure successful deployment of marketing campaigns from ideation to execution. This role works with all regions to achieve strategic goals, produce Market and initiative based plans, and develop practical budgets to promote products and services as well as guide, inspire and train branch employees for the overall success of Banks.

This position is located in Sioux Falls and is not a remote role.

What you will do:

• Acts as subject matter expert in areas related to marketing, including current knowledge of industry trends, effective use of social media, and best practices.
• Performs regular touch points with stakeholders for professional collaboration on marketing objectives and results.
• Collaborates with the PBI Vice President of Marketing on the development of the Marketing Strategic Plan.
• Assists Regional Marketing and PBI Marketing resources in the creation, management, and measurement of Market or initiative-based plans.
• Utilizes available tools to use data to identify target audiences, and creates content that engages, inspires, and motivates.
• Partners with senior management and acts as a trusted advisor to develop marketing solutions that are tailored to business needs.
• Develops, implements, and monitors budgets on behalf of department.
• Organizes campaigns and promotions across all banks, including coordinating schedules and deliveries.
• Participates in all stages of advertisement development, from brainstorming to creation, execution, and measurement
• Actively builds and maintains databases/systems to support future goals and marketing ideas.
• Provides copywriting/editing as required for digital advertising, emails, social media, radio, print, PR, etc.
• Measures effectiveness of marketing campaigns and assesses against goals, provides reports to leadership.
• Plans, prioritizes, and organizes work efficiently to produce measurable results while handling multiple projects.
• Coordinates with the Marketing team for success in all areas of excellence.
• Attends and participates in assigned meetings, stakeholder, and industry events. Provides Marketing presentations and updates as requested.
• Other duties as assigned.

What you will need:

• Bachelor's degree in marketing, communications, or related field required.
• 5+ years' experience in a marketing role.
• Knowledge of banking industry preferred.
• Knowledge of Social Media trends and best practices.
• Experience with web analytic tools (e.g., Google Analytics).
• Experience in WordPress CMS, Kadince, Navigator, or similar products preferred.
• Experience in design programs (Canva, Adobe CC Programs, etc.) required.

What we offer:

• Health Insurance
• Dental Insurance
• Vision Insurance
• Paid Vacation, Sick, and Holiday time
• A competitive 6% 401k match
• And more!

Candidate must pass a pre-employment screening including credit history and criminal record check.

Candidates should only apply to jobs posted on reputable sources. These include (but are not limited to) our Company Website, Indeed, Glassdoor, LinkedIn, etc.

Our company provides equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.