VP, Brand & Marketing

VP, Brand & Marketing

Location: Los Angeles, CA, US

Hungry for a career that's as rewarding as it is delicious? At Aspire Bakeries, we don't just bake breads, cookies, and cakes - we create foods that bring people together. From La Brea Bakery artisan breads to Otis Spunkmeyer cookies, our products are enjoyed by millions of people every day. And behind every bite are talented manufacturing and support teams who take pride in their work and our food. We're looking for hard-working people who will bring integrity, creativity, and a passion for excellence to everything they do - whether that's on the bakery floor, in the office, or supporting customers. In return, we offer a workplace culture built on care, ownership, and growth - where your contributions matter and your career can rise as high as our bread loaves! With 13 commercial bakeries across North America and a reputation as an industry leader, Aspire Bakeries is rising together with our people and our customers to be the best all-around bakery solution. If you're ready to grow with us, we'd love to hear from you.

Why You'll Love Working At Aspire Bakeries

• Culture Our culture thrives on collaboration, diversity, and a shared passion for excellence. We support team members, empower growth, and encourage everyone to bring their authentic selves to work.
• Health & Wellness Comprehensive medical, dental, and vision coverage, plus company-paid life insurance and additional voluntary options to fit your needs.
• Work-Life Balance Paid parental leave, generous paid time off, and holidays so you can recharge and spend time on what matters most.
• Financial Security Competitive retirement plans, plus short- and long-term disability coverage for peace of mind.
• Growth & Development Opportunities to build skills, grow your career, and develop expertise through Aspire Bakeries' learning and development programs.
• Flexibility & Support HSA and FSA plans to help you manage everyday expenses.
• Recognition & Rewards Performance incentive plans that celebrate achievements across sales, bakery performance, and individual contributions.

About the Role

We are seeking a Vice President, Brand & Marketing to join our team based in Los Angeles or Chicago. In this role, you will be accountable for driving brand-led growth, strategic innovation, and customermarketing across Aspire Bakeries, including our iconic brands, La Brea Bakery and Otis Spunkmeyer, spanning Retail, Foodservice, QSR, and emerging channels.

Reporting to the Chief Growth Officer, this role plays a critical part in shaping Aspire's growth trajectory by translating consumer, customer, and market insights into strategies and plans that deliver sustained topline profitable growth.

Salary Range: $210,000.00 - $260,000.00

Core Accountabilities (What You'll Be Doing)

• Lead brand and marketing strategy for La Brea Bakery and Otis Spunkmeyer across Retail, Foodservice, QSR, and emerging channels.
• Drive topline and P&L growth through brand marketing, customer marketing, and strategic innovation initiatives.
• Develop and execute multi-year marketing and innovation roadmaps grounded in consumer, customer, and market insights.
• Partner closely with Sales, R&D, Finance, and Operations to align growth strategies with commercial execution.
• Establish best-in-class category management practices to drive growth with existing and new Retail customers.
• Lead, develop, and inspire a high-performing marketing and innovation organization, prioritizing talent development and succession.
• Define and track KPIs to measure brand health, revenue growth, and return on marketing investment.

Minimum Qualifications (What You Bring to the Table)

• Bachelor's degree in Business or related field; Marketing preferred.
• 15+ years of consumer- and customer-facing experience within CPG/Food, across Retail and/or Foodservice.
• Proven track record of driving branded and/or customer-branded revenue growth.
• Experience leading cross-functional initiatives within a matrixed organization.
• Strong business acumen with experience owning P&L outcomes delivering top line growth.
• Advanced analytical and strategic thinking skills, including decision-making with incomplete data.
• Excellent written, verbal, and executive-level presentation skills.

Preferred Qualifications (Extra Ingredients for Success)

• MBA or advanced business degree.
• Experience scaling brands across multiple go-to-market models and channels.
• Deep experience with category management and syndicated data (e.g., Nielsen, Circana).
• Experience leveraging digital and AI-enabled tools to drive marketing effectiveness.

Aspire Bakeries LLC values the contribution each Team Member brings to our organization. The final determination of a successful candidate's starting pay will vary based on a number of factors, including, but not limited to location, shift, education, skill, and experience within the job or the industry. The pay scale listed for this position is generally for candidates that meet the specified qualifications and requirements listed in this specific job description. Additional pay may be determined for those candidates that exceed these specified qualifications and requirements. We provide a competitive compensation package that recognizes your experience, credentials, and education alongside a robust benefits program to meet your needs. For union-represented postings, wage rates and ranges are governed by applicable collective bargaining agreements. Aspire Bakeries is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other legally protected characteristic. We do not use artificial intelligence (AI) tools to screen, assess, or select applicants.