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Director, Education Engagement MarketingAdobe • Austin, TX, United States
Director, Education Engagement Marketing

Director, Education Engagement Marketing

Adobe • Austin, TX, United States
22 days ago
Job type
  • Full-time
Job description

Director Of Marketing

The Opportunity

We are seeking a strategic and execution-focused Director of Marketing to lead faculty engagement across the Education segment.

In this role, you will support post-sale engagement through digital demand generation alongside specialized high-touch events. You will lead a group in crafting marketing approaches that build interest and engagement for Adobe tools, ultimately driving usage with students.

This is a high-impact leadership role that requires strong cross-functional collaboration among Product Marketing, Customer Success Management, Community, and Sales.

Digital Marketing & High-Touch Events

  • Define a full-funnel marketing strategy with a strong focus on digital channels to drive awareness, engagement, and usage of Adobe tools
  • Partner closely with analytics teams to define success metrics (e.g., monthly active use, feature adoption, engagement depth) and continuously optimize performance
  • Deploy AI solutions to improve efficiencies within the team and expand digital marketing and intent signals from customer accounts
  • Align with Sales and Customer Success to ensure marketing programs support account growth and retention goals

Customer Use Case Content

  • Lead the development of education-specific use cases that demonstrate real-world value of Adobe tools
  • Direct a team of subject matter experts to find, craft, and amplify customer examples and produce high-quality content across formats (case studies, playbooks, tutorials, campaigns)
  • Partner with Product Marketing to align messaging with the product roadmap

Leadership, Cross-Functional Collaboration & AI Evangelism

  • Lead, mentor, and grow a high-performing marketing team and influence senior collaborators by providing clear insights, strategy, and performance reporting
  • Collaborate across global and regional teams to ensure consistent yet locally relevant execution
  • Lead the adoption of AI tools across the team and cultivate a strong culture of experimentation

Skills Needed to Succeed

  • Over 10 years in marketing, with extensive experience in digital marketing or demand generation
  • Proven track record of driving product adoption, engagement, or usage growthideally in SaaS or subscription models
  • Experience leading and developing high-performing teams
  • Outstanding collaborator across multiple functions with the capability to influence without formal authority
  • Strong storytelling skillsable to translate complex products into clear, compelling value propositions
  • Experience applying AI tools to boost efficiencies throughout marketing, demand generation, and lead scoring
  • Preferred to have experience in marketing within the Education segment
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Director, Education Engagement Marketing • Austin, TX, United States

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