Director, Brand Voice & Story

Principal Creative

At Snowflake, we are powering the era of the agentic enterprise. Snowflake delivers the AI Data Cloud a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Inside the AI Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. Wherever data or users live, Snowflake delivers a single and seamless experience across multiple public clouds. Snowflake's platform is the engine that powers and provides access to the AI Data Cloud, creating a platform for Data Engineering, Analytics, AI and Apps and Collaboration. Join Snowflake customers, partners, and data providers already taking their businesses to new frontiers in the AI Data Cloud.

We're growing fast and looking for a Principal Creativea world-class conceptual thinker capable of generating big, moment-making ideas. In this role, you will drive the overarching creative strategy, copy development, scripts, and voice for the Snowflake brand.

You will work alongside our talented brand content writers who establish our deep-dive storytelling foundation and our design team who own the visual expression to elevate our collective output with high-concept creative direction. You are plugged into the macro tech landscape and industry trends, constantly hunting for opportunities to insert Snowflake into real-time tech conversations, timely news cycles, and cultural moments that expand our brand's reach.

You like words, but more importantly, you love the big ideas behind themthe concepts that power scripts, defining headlines, and creative briefs. As a visionary writer and a maker at your core, you use words as a strategic tool to solve complex business problems and convey bold ideas with absolute certainty and purpose.

This role reports to the VP of Brand Marketing and is part of the larger Brand Marketing function that includes Brand Design, Brand Content, Brand Video, Brand Management, Customer Marketing, and Web Marketing.

The position requires a hybrid work schedule with regular in-person attendance at our Menlo Park office.

Creative Writing and Scripting: Function as the lead creative writer and storyteller responsible for script writing, headlines, and foundational brand copy.

Voice Activation: Translate Snowflake's voice into compelling creative across campaigns, events, and experiences. Partner with Brand Design to unify visual and verbal identities, bringing the brand's bold, straight-talking character to life in every medium.

Olympic and Tentpole Activation: Drive the conceptual development for Snowflake's Olympic content, engineering high-impact, big-idea campaigns tailored for seamless execution across diverse media channels.

Campaign and Asset Creation: Work with the internal team and agency partners to build brand campaigns and video assets that engage and educate customers and prospects on the benefits of Snowflake.

Creative Naming and Nomenclature: Serve as the lead creative partner for company-wide naming exercisesdeveloping distinct, strategic nomenclature for everything from new products to flagship events and global marketing programs.

Event Experiences and Digital Presence: Develop series content and partner with designers, and motion graphics artists to concept and deliver video opens for flagship Snowflake event experiences. Partner with Brand Content, Web Marketing, and Brand Design teams to optimize video and motion assets on snowflake.com.

Strategy and Performance: Establish clear business and marketing objectives for campaign and video and content. Assess performance metrics and apply insights to strategy and planning to constantly improve engagement.

• Manage, mentor, and elevate junior creatives by fostering their professional development.

We're scaling fast to accelerate our growth and are looking for people who share our values, challenge conventional thinking, and push the boundaries of innovation. If you want to play a defining role in building a global, iconic brand while growing your career, we want to hear from you.

Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.