Market Research Manager, Automotive & Mobility Development

Title: Market Research Manager, Automotive & Mobility Development

Location: Toronto

Travel Requirements:

• Of Canada residents – to visit clients monthly in the Greater Toronto Area

• Of US residents – ability to travel domestically and internationally (Canada), quarterly

Who We Are:

Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And, we’re proud to share we’ve received our Great Place to Work Certification in 2024, for the third year running!

ABOUT our Automotive & Mobility Development (AMD) Service Line

AMD combines the legacy Clinics & Mobility Labs service line (CML), the Quality Measurement service line (QM) and the upcoming Automotive User Experience (AUE) solutions.

Clinics and Mobility Labs accompany Car Manufacturers along the product development and innovation cycle to help them assess the potential and enhance the performance of their future models.

QM assesses the vehicle quality and overall “In-Market” experience of customers with their vehicles, as well as strategic Benchmarking services used by manufacturers to improve the performance of their current products and new developments.

AUE solutions are also required to assess Driver experience and develop new Human Machine Interfaces (HMI), which are critical in the next generation of vehicles and associated services.

What you can expect to be doing:

• Coordinating and managing survey research on time and on budget, working closely with other departments and suppliers.
• Handling all aspects of project management/coordination for ongoing tracking studies, including, but not limited to, sampling, fieldwork management, data processing, reporting, and client interaction.
• Maintaining and strengthening client relationships and developing understanding of their business issues.
• Analyzing and interpreting results; preparing client reports and presentations.
• Assist with expanding and enhancing current studies, as well as proposing new research to help meet our clients’ needs.
• Create and manage the necessary documentation of project requirements to ensure safety to the business and allow you to train others doing those tasks or involved in your project.

This might be the job for you if you have:

• You have a strong interest in automotive product research.
• Eagerness to learn and highly coachable.
• Program management and operational focus.
• Strong people skills and true team player.
• Excellent verbal and written communication.
• Possess solid, active listening skills.
• Strong problem-solving skills.
• Curious about the data and research results.
• Within you is the potential to prepare engaging and thought-provoking presentations that are strong visually and in writing.
• Strong working proficiency with MS Office (specifically MS PowerPoint, Word, and Excel).
• Completed Bachelor’s Degree level of education or higher, preferably in a related major such as marketing research, sociology, psychology, marketing, management, or science.
• At least 2 + years’ experience in the market research field including prior project and client management.
• Ability to travel both domestically and internationally, if required.

In accordance with Ontario & British Columbia law, the estimated base salary range for this role is $60,000 - $65,000 CAD. Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.

If you don’t meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you’re applying to!

What’s in it for you:

At Ipsos you’ll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.