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SGA Inc.
Marketing Intelligence AnalystSGA Inc. • Stamford, CT, United States
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Marketing Intelligence Analyst

Marketing Intelligence Analyst

SGA Inc. • Stamford, CT, United States
19 days ago
Job type
  • Full-time
Job description

Marketing Intelligence Analyst

Software Guidance & Assistance, Inc. (SGA) is searching for a Marketing Intelligence Analyst for a contract assignment with one of our premier insurance services clients. This is a hybrid role requiring 23 days onsite in one of the following locations: New York, NY (Hudson Yards), Holmdel, NJ, Bethlehem, PA, Stamford, CT, Pittsfield, MA, or Boston, MA.

Responsibilities:

  • Manage end-to-end audience list production for marketing campaigns, ensuring accuracy, timeliness, and compliance across channels
  • Execute audience segmentation using defined logic, filters, exclusions, and governance rules
  • Perform data QA to validate audience quality, identify anomalies, and ensure alignment with campaign requirements
  • Maintain documentation, templates, and workflows to improve consistency and scalability in list management
  • Partner with marketing stakeholders to refine audience requirements and resolve list-related issues
  • Clean, validate, and prepare datasets for marketing performance analysis
  • Build dashboards and visualizations to track campaign performance, data quality, and operational trends
  • Support development of measurement frameworks tying marketing efforts to outcomes such as engagement, response, and lift
  • Participate in matchback analysis to validate data accuracy and measure campaign effectiveness
  • Conduct exploratory analysis to identify insights that improve targeting and campaign optimization
  • Document processes and contribute to scalable best practices across marketing analytics and operations

Required Skills:

  • Bachelor's degree in Data Science, Analytics, Statistics, Business, Marketing, or related field
  • 14 years of experience in data analysis, marketing analytics, list management, or marketing operations
  • Advanced Excel skills including formulas such as XLOOKUP, INDEX/MATCH, and nested IF statements
  • Working knowledge of SQL with the ability to query and manipulate large datasets
  • Experience with data visualization tools such as Tableau, Power BI, or Looker
  • Strong attention to detail with a disciplined approach to data QA and documentation
  • Ability to translate business/marketing requirements into structured analytical tasks
  • Strong communication skills to clearly present findings and insights

Preferred Skills:

  • Experience with Python or R for data analysis
  • Exposure to performance marketing or campaign analytics environments
  • Familiarity with audience segmentation and marketing automation platforms
  • Experience supporting matchback analysis or attribution modeling
  • Understanding of data governance and compliance within marketing datasets

SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work.

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Marketing Intelligence Analyst • Stamford, CT, United States

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