Senior Content Specialist (Content Marketing)

Senior Content Specialist (Content Marketing)

As a leading financial services and healthcare technology company based on revenue, SS&C is headquartered in Windsor, Connecticut, and has 27,000+ employees in 35 countries. Some 20,000 financial services and healthcare organizations, from the world's largest companies to small and mid-market firms, rely on SS&C for expertise, scale, and technology.

Location: Jacksonville, FL, Kansas City, MO

About the Role

Our Wealth and Investment Technology unit includes SS&C Advent's investment and alternative management solutions, which support the sophisticated infrastructure required for modern asset management.

We are seeking a Senior Content Specialist to own the execution of high-impact content that simplifies the complexities of front-to-back investment operations, including portfolio management and reporting, trading, compliance, and investor management for global hedge funds, investment, alternative, and institutional wealth managers. In this autonomous role, you will lead the end-to-end creation and optimization of content, utilizing SEO, GEO, and AI-driven strategies to ensure our specialized Advent-powered solutions are discoverable and resonant in the marketplace. Working closely with product and regional marketing teams, you will activate content across the buyer journey and develop the enablement tools necessary to communicate the competitive advantage of our investment technology stack.

This role requires a specialist who is comfortable translating institutional investment operations into clear B2B narratives and possesses the discipline to manage multiple technical workstreams in a fast-paced environment.

How You Will Make an Impact

Content Planning & Creation

• Map and create content across the entire customer journey and content funnel, ensuring coverage from awareness through adoption and retention.
• Deliver technical, solution-oriented, and client-driven content that demonstrates real-world use cases and outcomes.
• Own assigned content initiatives from planning through delivery, maintaining the content calendar, coordinating inputs and approvals, managing dependencies, and resolving blockers.
• Ensure featured and high-priority content remains accurate, relevant, and up to date across the web.
• Work closely with an in-house copywriter to produce high-quality, on-brand content.
• Coordinate with third-party vendors for content creation (e.g., video production, sponsored content, third-party research/report vendors).
• Edit, review, and QA content created by others (including internal partners and external vendors) to ensure accuracy, quality, consistency, and alignment with brand and messaging guidelines.

SEO, GEO & AI-Driven Optimization

• Build and optimize content for modern search behavior, including AI-assisted search, intent-based discovery, and zero-click environments.
• Identify opportunities to test and optimize content formats and structures based on performance data and evolving search trends.
• Apply AI tools to support content creation, optimization, and performance analysis.

Social Media Management

• Help drive organic social strategy and execution (primarily LinkedIn), aligned with brand and messaging goals.
• Manage and optimize day-to-day social publishing, performance tracking, and experimentation.
• Lead or support an employee advocacy/social media ambassador program to extend reach and consistency.

Cross-Functional Collaboration

• Collaborate with segment and regional marketers to help shape content strategy that supports local and audience-specific goals.
• Partner with marketing operations to ensure consistent publishing cadence and operational efficiency.
• Enable sales and internal teams to access and leverage content through tools like Highspot and email templates.

Measurement & Optimization

• Track content marketing performance, analyze results, and make data-driven recommendations for optimization and continuous improvement.
• Stay current on inbound, digital marketing, SEO/GEO, and lead-generation best practices.

Required Experience

• Bachelor's degree in marketing, communications, business, or a related field.
• 4-6 years of experience as a marketer in fintech, investment management, or another complex, regulated B2B industry.
• Comfort working with technical, nuanced product and industry concepts and translating them into compelling content.
• Hands-on content execution skills.
• Highly organized with strong project-management skills and the ability to manage multiple stakeholders and workstreams.
• Self-starter who can execute with minimal assistance.
• Strong business acumen with demonstrated experience fostering positive, collaborative relationships across marketing, sales, and other teams.
• Proficient in using AI tools for content creation and optimization
• Occasional travel required (typically under 15 days per year, <10% travel).

What Sets You Apart (preferred qualifications)

• Familiarity with Microsoft Copilot
• Strong understanding of SEO, GEO, and content performance in the age of AI.

Join SS&C, where innovation meets global opportunities.

SS&C Technologies offers a comprehensive total rewards package designed to support your wellbeing, growth, and future. Our benefits include medical, dental, and vision coverage; a 401(k) plan with company match; paid time off, holidays, and parental leave; and professional development reimbursement opportunity.

Applications will be accepted on an ongoing basis until the position is filled.

SS&C Technologies is an Equal Employment Opportunity employer and does not discriminate against any applicant for employment or employee on the basis of race, color, religious creed, gender, age, marital status, sexual orientation, national origin, disability, veteran status or any other classification protected by applicable discrimination laws.