About the Job:
As the Associate Manager, AIDM Analytics on Taco Bell’s Digital Customer Intelligence team, you will champion data-driven strategies to elevate our digital customer experience. You will support and enhance existing analytics initiatives, turning insights into impactful business decisions, while ensuring analytics support is given to cross-functional partners (CRM, Ecommerce, Loyalty, etc.) for any technology or automation use cases. In addition, you will focus on creating and maturing analytics capabilities for AI-driven marketing, leveraging internal data models, and customer data platforms.
The Day-to-Day:
• Collaborate with cross-functional partners (Campaign Analytics, CRM, Ecommerce, Loyalty, etc.) and tech partners to improve applied analytics, strategy, and learnings for our digital teams
• Drive technology implementation, data QA, and regression testing across several platforms and enable these techonlogies for cross-functional partners
• Own AI-driven marketing intelligence by providing analytics of changes in customer behavior and recommending strategies, insights and learnings
• Own problem solving and exploration of expanding use-cases for AI-driven marketing, partnering with internal teams and external vendors to ensure applied learnings and clear path forward
• Enhance existing analytics processes by recommending new tools, methodologies, and best practices
• Oversee and manage comprehensive data QA processes, including regular audits, to ensure robust data governance and maintain high levels of data accuracy across all platforms.
Associate Manager, AIDM Analytics • Irvine, CA, United States
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