Marketing Content Specialist (healthcare Saas, EHR platform)

Marketing Content Specialist

Qualifacts is a leading provider of behavioral health software and SaaS solutions for clinical productivity, compliance and state reporting, billing, and business intelligence. Its mission is to be an innovative and trusted technology and end-to-end solutions partner, enabling exceptional outcomes for its customers and those they serve. Qualifacts' comprehensive portfolio, including the CareLogic, Credible, and InSync platforms, spans and serves the entire behavioral health, rehabilitative, and human services market supporting non-profit Certified Community Behavioral Health Clinics (CCBHC) as well as for-profit large enterprise and small business providers. Qualifacts has a loyal customer base, with more than 2,500 customers representing 75,000 providers serving more than 6 million patients. Qualifacts was recognized in the 2022 and 2023 Best in KLAS: Software and Services report as having the top ranked Behavioral Health EHR solutions.

If you want to work inside an atmosphere where innovation has purpose, and your ambition works to support our customers and those they serve, please apply today!

We are seeking candidates in Nashville to work a hybrid schedule. Remote candidates will not be considered.

Summary of the Marketing Content Specialist

As a Marketing Content Specialist, you will play a crucial role in creating and distributing high-quality content that amplifies the Qualifacts brand across the industry and supports our missionto enhance the well-being of individuals and communities through innovative software and data solutions that elevate the standard of behavioral healthcare.

Responsibilities for the Marketing Content Specialist

1. Develop and execute content strategies aligned with business goals and target audience needs
2. Create high-quality content, including blog posts, whitepapers, case studies, email campaigns, ad copy, and social media posts
3. Create and repurpose impactful content across written, visual, video, and in-person event formats
4. Leverage content management background to partner with Product Marketing teams to develop audience- and state-specific collateral that drive qualified marketing and sales leads and improve Qualifacts brand equity in market
5. Utilize AI and other innovative tools to accelerate content output, customize content at scale with segment-specific messaging, and explore new formats for maximizing content effectiveness
6. Optimize content for SEO to improve organic search visibility
7. Distribute content through various channels, including email marketing, social media, and our website
8. Confidently promote and distribute campaign material to internal audiences with specific departmental content package requirements
9. Track and analyze content performance metrics to measure pipeline growth, accelerate time-to-value sales initiatives, and drive product marketing demand and lead generation
10. Use data-driven insights to refine content strategies and optimize future campaigns
11. Work closely with marketing, sales, and product teams to ensure alignment and consistency

Qualifications of the Marketing Content Specialist

• Bachelor's degree in Marketing, Communications, or a related field
• 5+ years of experience in content marketing or a similar role
• 2+ years of experience in healthcare marketing (healthcare technology and behavioral healthcare experience is a plus)
• Experience with SEO and content marketing best practices

Knowledge, Skills, and Abilities of the Marketing Content Specialist

• Strong writing and editing skills
• Excellent organizational and time management skills
• Proficiency in content management systems and marketing automation tools
• Proven track record of repackaging content assets into new "media" types (videos, webinars, and other formats), with a strong sense of channel conventions and storytelling
• Must be invested in the art and science of content marketing with a passion for improving their craft and developing professionally
• Interest in healthcare industry news, trends, policies, and leading voices that impact Qualifacts
• Huge plus if you can quickly create TikTok-type explainer and/or promotional video content

Qualifacts is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.