Marketing Communications Coordinator

Marketing Coordinator

Alogent is the market leader in providing item processing, document management and digital banking solutions to credit unions and banks with over 25 years' experience in providing the technology, support, and expertise to overcome business challenges in financial institutions. Our partnership-based approach to working through business issues has been recognized by our clients and partners, resulting in long-term relationships as their business needs evolve. Alogent continues to forge ahead through the creation of specialized technologies and services that utilize imaging and automation to achieve proven results. Our goal is to be the premier financial technology partner to financial institutions everywhere.

The company is headquartered in Peachtree Corners, GA, with regional teams across the United States.

Job Summary:

We are an in-house marketing and communications team that supports integrated marketing initiatives across multiple channels. Our goal is to generate demand, build brand awareness, and deliver a steady flow of qualified leads to the sales pipeline.

The Marketing Coordinator is a creative and detail-oriented contributor who supports a range of marketing initiatives to increase visibility and engagement with current and prospective clients and partners. This role includes tradeshow and webinar support, content development (blogs, articles, sales enablement materials), website and digital updates, and the creation of supporting assets such as graphics and videos.

This position is hybrid (3 days in office required), working from our Peachtree Corners, GA headquarters.

Important Note: Applicants for employment in the United States must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Alogent.

Responsibilities:

• Assist in developing content across marketing channels, including blogs/articles, email campaigns, website content, videos, and sales enablement materials (PowerPoint presentations, datasheets, eBooks, and related assets).
• Coordinate industry tradeshow planning and execution, including event logistics, vendor coordination, booth/material preparation and inventory, pre- and post-event marketing, audience targeting and list segmentation, and post-event reporting.
• Support webinar planning and execution, including presentation development, speaker coordination, promotion, live event support, post-event follow-up, and reporting.
• Support lead generation and management, including lead routing, CRM entry, and tracking to ensure timely follow-up and attribution to campaign performance and pipeline growth.
• Support website content updates and refreshes.
• Create and maintain graphic design and multimedia assets that align with brand standards and enhance marketing campaigns across channels.
• Measure and report on marketing programs and campaigns, tracking performance metrics and assisting in identifying opportunities for optimization.
• Stay current on industry trends, competitive insights, and marketing best practices, applying insights to support continuous improvement in content and marketing programs.
• Support a collaborative, creative team environment, contributing to cross-functional initiatives and shared marketing goals.

The above statements are intended only to describe the general nature of the job and should not be construed as an all-inclusive list of position responsibilities.

Qualifications:

• Bachelor's degree in marketing, communications, or related
• 2-3 years of B2B marketing, communications, and/or events experience. Experience in enterprise capture software, banking software, financial services, or fintechs strongly preferred.
• Technically proficient across key marketing tools, including marketing automation platforms (HubSpot, Marketo, Pardot), CRM systems (Salesforce), design tools (Adobe Creative Cloud, Canva), web analytics (Google Analytics), and Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Experience developing content and campaigns across multiple formats and channels, including online, email, print, video, social media, and managing marketing events such as tradeshows, webinars, and conferences.
• Strong writing and editing skills, with the ability to tailor content for different audiences and channels, combined with creative thinking and strong attention to detail.
• Strong communication and interpersonal skills, with the ability to collaborate effectively across teams and support cross-functional initiatives.
• Self-motivated with an entrepreneurial mindset, able to manage multiple priorities and deliver in a fast-paced environment.

Working Conditions:

This is a hybrid position and will require a minimum of 3 days in the office. Additional days in office may be required based on operational needs.

Benefits:

• Competitive benefits including medical, dental, vision, life, disability, Employee Assistance Program, Flexible Spending Account, Group Accident, Critical Illness, Pet Insurance, Identity Protection Program and long-term care
• Excellent 401(k) plan with company match
• Paid time off (PTO) and Holidays
• Paid voluntary time off (VTO) day
• Wellness programs
• Monthly educational sessions for employees
• A knowledgeable, high-achieving, experienced, and fun team
• A diverse work atmosphere