The Spa Director is responsible for the overall operation, leadership, and profitability of the spa and wellness facility. This includes overseeing day-to-day operations, team leadership, guest satisfaction, service standards, budgeting, marketing, and business development. The Spa Director ensures a high-quality experience for guests while maintaining a motivated, professional, and service-focused team.
Leadership & Operations:
Manage all aspects of spa operations including scheduling, treatment protocols, retail sales, guest experience, and cleanliness standards.
Lead, hire, train, and develop a team of therapists, front desk staff, and spa attendants.
Ensure all services meet or exceed industry standards and client expectations.
Maintain inventory of products, supplies, and equipment; manage purchasing and vendor relationships.
Ensure compliance with all health, safety, and hygiene regulations.
Ensure we are in compliance of all permits/licensing of location
Ensure your massage therapists licenses are up-to-date
Financial Management:
Develop and manage the annual spa budget including revenue targets, expense control, and profitability.
Monitor daily, weekly, and monthly financial performance; take corrective action as needed to meet goals.
Analyze service and retail sales to develop pricing strategies, promotions, and upselling initiatives.
Guest Experience & Service Standards:
Uphold and elevate the guest experience through service excellence, consistency, and personalized offerings.
Handle guest feedback and resolve issues in a timely, professional manner.
Oversee guest satisfaction metrics and implement service improvement plans as needed.
Strategic Planning & Marketing:
Develop and implement marketing campaigns, seasonal promotions, and special events to drive business.
Collaborate with hotel/resort marketing teams (if applicable) to align branding and increase visibility.
Identify trends and new opportunities in spa and wellness services.
Qualifications:
Education & Experience:
Bachelor's degree in Hospitality, Business, or related field preferred.
5+ years of progressive leadership experience in spa, wellness, or hospitality operations.
Proven track record of leading high-performing teams and delivering strong financial results.
Skills & Competencies:
Strong leadership, coaching, and team development skills.
Exceptional customer service and interpersonal skills.
Financial acumen, with experience managing budgets and P&L.
Proficiency in spa booking and POS systems (e.g., Mindbody, Booker, SpaSoft).
Knowledge of spa modalities, wellness trends, and retail merchandising.
Physical Requirements:
Ability to stand for extended periods.
Ability to perform physical work including bending, lifting, and repetitive hand and arm movements.
Must be able to lift up to 25 pounds.
Work Environment:
Work is performed in a spa, clinic, or wellness center environment with occasional exposure to oils, lotions, and low lighting.
Require evening, weekend, and holiday hours depending on client scheduling.
Source: HHM Hotels
Spa Director • El Paso, TX, United States
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