Director of Marketplaces & Retail Media

TRUEWERK is looking for an experienced Director of Marketplaces & Retail Media to own and scale how we show up on Amazon, TikTok Shop, and whatever channel comes next. Based in Denver, this role sits at the intersection of commerce strategy, retail media, and brand performance with real P&L on the line. You'll own the full commercial engine behind our marketplace business: media strategy, campaign activation, catalog health, measurement, forecasting, and channel expansion. You know performance because you've lived it hands on keyboard, in the data, figuring out what's actually working, and building the systems that make growth predictable instead of lucky. This role calls for someone who can operate at every altitude: pitching channel strategy to leadership on Monday, pulling your own reporting on Tuesday. You connect brand media investment to marketplace results, and you help break down the walls between DTC, wholesale, and marketplace so the whole business runs as one system instead of three. You're a strong project manager who keeps internal teams and agency partners moving together. You move fast, trust the data, and want a job where the results speak for themselves. Role & Responsibilities Marketplace Strategy & P&L Ownership Own the full P&L for Amazon and marketplace channels revenue, contribution margin, forecasting, and board-level reporting Set strategic direction for the marketplace business, including channel prioritization, promotional cadence, and long-term growth roadmap Support demand planning and inventory forecasting for marketplace channels, working closely with operations and supply chain to ensure inventory levels support growth targets and promotional plans Work closely with our agency partner and internal teams to track and manage inbound shipments, FBA inventory health, restock cadence, and stranded or aged inventory to protect channel performance and margin Evaluate marketplace expansion opportunities emerging channels and specialty retail and build GTM roadmaps that sequence entry without overextending the business Retail Media & Performance Activation Own retail media strategy and activation across Amazon Ads and TikTok Shop, staying current on new ad formats, RMN capabilities, and platform developments Partner with performance and brand media teams to leverage retailer first-party shopper data beyond the channels we sell on tapping RMN audience data to build prospecting reach, inform targeting, and extend brand presence to high-intent shoppers across the retail ecosystem Partner with e-commerce and marketing to develop and execute TikTok Shop media and content strategy from launch through scale Agency & Project Management Serve as primary point of contact and day-to-day lead for Optivations and other agency/vendor partners Set clear performance expectations for agency partners scope, deliverables, success metrics, and accountability cadence with a clear point of view on what stays in-house vs. what partners own Build and maintain a project management structure that keeps internal teams, agency partners, and stakeholders aligned across marketplace initiatives Identify and escalate blockers early, and manage competing priorities to keep initiatives on track Measurement & Cross-Channel Intelligence Help eliminate attribution blind spots so leadership has a clear view of how media spend drives commercial performance Deliver weekly and monthly reporting that gives the executive team and board an honest, forward-looking view of marketplace performance Monitor Amazon Rufus and emerging AI-driven discovery platforms to keep content optimized for how customers search and discover products Catalog, Content & Digital Shelf Own the digital shelf across all marketplace channels PDP optimization, A+ content, brand store experience, SEO, and AI-optimized copy Partner with creative and brand teams to ensure marketplace content reflects brand standards and converts at a high level Build and maintain a catalog management system that keeps listings accurate and performing across every channel