Social Media Marketing Manager
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Social Content Creator - Early CareersTP-Link Systems Inc. • Irvine, CA, United States
No longer accepting applications
Social Content Creator - Early Careers
TP-Link Systems Inc. • Irvine, CA, United States
11 days ago
Job type
- Full-time
Job description
Social Content Creator
Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.
TP-Link is looking for a creative, trend-savvy Social Content Creator to produce high-impact short-form video content for two brands: TP-Link and Tapo.
In this role, you'll bring ideas to life concepting, filming, and editing engaging content designed for platforms like TikTok, Instagram Reels, and YouTube shorts. You understand what makes people stop scrolling: strong hooks, fast pacing, authentic storytelling, and content that earns shares and saves.
You're comfortable on camera and excited about turning topics like networking, gaming, smart home, and connected lifestyles into content that feels native to social: entertaining, informative, and highly relatable.
You'll collaborate closely with the Social Media Team and broader marketing teams to test ideas, experiment with formats, and continuously improve performance, with the goal of driving views, engagement, and viral growth.
Key Responsibilities
- Create 23 short-form videos per week across Instagram Reels, TikTok, and YouTube Shorts.
- Own the full content process: ideation, scripting, filming, editing, and publishing.
- Stay on top of trends, memes, viral sounds, and creator formas and translate them into brand-relevant content.
- Turn technical topics (WIFI, smart home, gaming, networking) into simple, engaging, social-first content.
- Capture real-time content at events, product launches, trade shows, and office moments.
- Collaborate cross-functionally to bring campaigns and product stories to life in social-native ways.
- Support livestreams, creator partnerships, and special projects as needed.
- Analyze performance metrics (views, watch time, engagement, shares) and apply insights to improve future content.
- Experiment continuously with new formats, hooks, and storytelling styles.
- Create longer-form (3-5minute) explainer videos for product and retail use.
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Social Content Creator - Early Careers • Irvine, CA, United States
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