Product Line Manager

Product Line Manager

Signature Products Group (SPG) is an industry leader in the design, development, manufacture, and distribution of licensed products for some of the most recognized brands in the world. We partner with brands to expand their product categories and ensure consistent, high-quality representation across every channel from concept through retail. SPG values creativity, teamwork, and a passion for product storytelling. We thrive in a collaborative environment where innovation and accountability drive results.

The Product Line Manager (PLM) is responsible for driving the strategic direction and execution of product lines as an extension of the brand. This role requires a deep understanding of consumer behavior, market trends, business planning, feasibility, and financial targets across all product categories. Operating at the intersection of consumer motivations, marketplace needs, business objectives, and brand identity, the PLM translates product concepts into seasonal inline and auxiliary assortment plans that drive revenue growth and sell-through. In partnership with Design, Materials, and Development, the PLM oversees the strategic creation and commercialization of products, ensuring positioning, price point, end use, and function align with the brand's premium standards and competitive landscape. The PLM has key responsibilities in assortment strategy, timeline management, financial planning, and product positioning and go-to-market functions. As the key communicator and liaison with brand partners, the PLM builds and maintains trusted relationships while delivering thoughtful, well-executed assortments.

Primary Responsibilities

• Develop and lead the long-term strategic vision and 35-year roadmap for multiple categories or higher-impact product lines.
• Define and drive assortment architecture, lifecycle management, and SKU productivity across seasons.
• Identify whitespace opportunities and define category positioning aligned with brand direction, market trends, and consumer insights.
• Serve as the primary point of contact for assigned brand partners, fostering trust and maintaining strong relationships.
• Ensure alignment with each brand vision, design DNA, positioning, and business goals.
• Collaborate closely with brands in seasonal direction, product approvals, marketing stories, and go-to-market plans.
• Lead consumer and market insight initiatives to inform product strategies to ensure alignment with targeted consumers.
• Analyze qualitative and quantitative data to translate findings into actionable goals and product direction.
• Monitor business performance across categories to identify strengths, gaps, and growth potential.
• Conduct in-season management and post-season business reviews to evaluate performance, efficiency, and profitability.
• Develop and execute seasonal and long-term product line strategies that align with brand vision, licensing agreements, efficiency and financial objectives.
• Maintain understanding of brand stories and direction, market trends, competitors, and compare internal KPI's.
• Define value propositions, positioning, and "The Why" for all products within each brand's line.
• Create seasonal assortment strategies including line plans, distribution mapping, launch timing, pricing, and line architecture.
• Partner with Finance and Planning to monitor category-level metrics (revenue, margin, SKU efficiency, productivity).
• Lead cross-functional collaboration with Design, Development, Marketing, Merchandising, Sales, and Operations to bring product lines to life.
• Ensure clear communication of product intent, brand expectations, and commercial goals across all internal and external partners.
• Partner with marketing and sales teams to develop storytelling assets, sell-in tools, and launch strategies that bring brand narratives to market.
• Create and manage seasonal line plans that align with financial goals, brand strategy, and channel needs.
• Oversee data accuracy and information flow between line plans, forecasting, and operational systems.
• Drive the execution of seasonal timelines, ensuring alignment with the Integrated Development Process (IDP) and on-time delivery.
• Lead seasonal color strategy, lifecycle management, and investment guidance across categories.

Skills & Qualifications

• Product Expertise: Proven success in bringing physical products to market, with a deep understanding of the end-to-end product creation and commercialization process.
• Strategic & Analytical Thinking: Strong analytical skills with the ability to interpret market data, analyze performance, and leverage insights to drive business and product strategies. Demonstrated financial acumen in managing margins, costing, and financial planning.
• Collaboration & Leadership: Natural collaborator with proven ability to influence and lead within cross-functional environments, effectively partnering across Design, Development, Marketing, and Sales.
• Communication & Presentation: Skilled presenter with excellent verbal, visual, and written communication skills; able to clearly convey complex ideas, establish credibility, and build consensus at all levels.
• Industry & Consumer Insight: Strong understanding of the retail environment, consumer behavior, market trends, and the competitive landscape.
• Technical Proficiency: Proficient in Microsoft Office with working knowledge of Excel, Adobe Creative Suite, Flex PLM (Product Lifecycle Management) systems, and other business intelligence tools.
• Education & Experience: Bachelor's degree required (Business, Merchandising, or Retail Management preferred) with a minimum of 3 years of Product Line Management or related product management experience.

Work Environment

This role will work closely with both the Operations and Sales departments, and successful candidates should be comfortable working cross-functionally and balancing multiple priorities. Flexibility, strong communication skills, and a proactive approach are key for this position.

Signature Products Group offers a competitive compensation package that includes medical, vision, dental, STD/LTD, Life insurance, 401k, and paid holidays. We also offer flexible PTO, a canine friendly workplace, onsite gym, special events and continuous learning opportunities.

Benefits

• 401(k) program and company match
• Health, dental, and vision insurance
• Health savings account
• Employee assistance program
• Basic life and AD&D insurance

Supplemental Pay

• Bonus pay plan