Brand Manager II

Job Title

Sling TV Brand Marketing Manager

Job Description

The Sling TV Brand Marketing team is accountable for driving the brand strategy, planning, messaging and consistency across the marketing organization. A big component of brand marketing includes the designing and execution of the experience plans. These campaigns are used to create a strong brand halo that improves perception and ultimately drives new customer acquisition.

What Success Looks Like (Objectives)

Lead annual brand planning, communication plans, and strategic content pillar development from inception through deployment

Lead Brand TV and digital advertising campaigns, including creative asset development, creative brief creation, financial business cases, internal routing, consumer testing, and video production

Act as the primary point of contact for creative agency partners to develop integrated creative ideas and experience plans that span the consumer journey; lead the SOW development process for project-based or Agency of Record (AOR) partners and manage weekly status meetings

Partner with Go-to-Market and other cross-functional teams to develop and deploy strategic marketing initiatives; collaborate with the Consumer Insights team and internal agencies to develop marketing messages and claims for new products, services, and offers

Manage the brand marketing budget, including forecasting, tracking, accruals, and optimization of total brand spend

Mentor, coach, and develop direct reports to help them reach their full potential and achieve career growth

Skills, Experience and Requirements

Core Skills and Competencies (What You'll Bring):

Ability to parse diverse data sets to reach actionable insights that drive business outcomes

Exceptional capacity to influence and collaborate across functional groups including Consumer Insights, Product, Programming, Go-to-Market, PR, Legal, and Finance

Strong interpersonal expertise that fosters team partnership and maintains organizational enthusiasm

Resilience and agility required to thrive in fast-paced, ever-changing environments while managing multiple high-priority deadlines

Advanced proficiency in AI-driven data analysis or marketing automation tools to optimize campaign strategy and execution

Minimum Requirements:

Bachelor's degree in advertising, marketing, business administration, or a related field

7+ years of experience in brand marketing, strategy, production, or campaign management (must include TV production experience)

2-4 years experience managing teams

End-to-end complex brand campaign management

Creative agency partnership and workflow management

Visa sponsorship not available for this role

Salary Ranges

Compensation: $96,250.00/Year - $158,125.00/Year

Benefits

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits.

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.

Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.

The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.

We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EchoStar will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law.