Creative Specialist

Job Overview

Macy’s Studios, a division within Macy’s, holds the distinct responsibility of curating and executing Macy’s renowned annual spectacles, such as the Macy’s Flower Show, Macy’s Fourth of July Fireworks, Macy’s Thanksgiving Day Parade, and Macy’s Holiday Celebrations. With a dedicated focus on infusing the essence of Macy’s into each event, Macy’s Studios orchestrates memorable experiences through meticulous planning and flawless execution, extending its influence not only within the company but also across the broader entertainment landscape.

The role of Specialist, Creative within Macy’s Studios encompasses both art direction and design, breathing life into our brand narratives across a spectrum of creative endeavors for each event. From branding and event collateral to marketing materials and broadcast design, this position demands a versatile approach to crafting compelling visual solutions. Grounded in deep customer insights and a keen understanding of shopper behaviors, the Specialist, Creative consistently aligns design strategies with our brand ethos, reflecting Macy’s dedication to meeting and exceeding customer expectations.

Driven by an insatiable curiosity and an agile mindset, this role thrives on research and swiftly adapts to project requirements, contributing to the formulation of innovative creative approaches. Collaborating closely with various stakeholders within Macy’s Studios and across the organization, the Specialist, Creative ensures clear and impactful communication of product features and benefits. With an unwavering commitment to maintaining brand integrity, this individual demonstrates mastery of design systems and a meticulous attention to detail, presenting Macy’s brand with an inspiring and accessible aesthetic across diverse media platforms.

The ideal candidate for this hybrid position, based primarily at the Macy’s Parade Studio in New Jersey with occasional visits required, possesses a blend of curiosity, innovation, and a strong conceptual mindset. Flourishing within a collaborative and intellectually stimulating environment, they are poised to deliver exceptional work that resonates with audiences both near and far. Whether working from home or within the vibrant setting of Macy’s Herald Square offices, this role embodies Macy’s spirit of creativity and excellence.

What You Will Do

• Utilizing your skills as a graphic designer, design and lead an array of event collateral across multiple mediums.
• Art direct and lead campaign direction.
• Thoughtfully interact with an array of partners both inside and outside of Macy’s.
• Create and edit presentation decks.
• Evaluate creative briefs to ensure clarity and alignment on direction before commencing work.
• Collaborate with stakeholders to generate campaign and project concepts that fulfill creative brief objectives.
• Enthusiastically conduct research to infuse innovation into solutions, spanning new fashion and promotional ideas to fresh digital content and experiences.
• Utilize an understanding of design systems, grids, color, typography, illustration, and photography to convey clear and powerful messages.
• Create presentations that effectively articulate and inspire support for new ideas.
• Plan, prioritize, and produce a high volume of work, taking ownership from start to finish.
• Ensure the Macy’s Studios brand guidelines are met throughout partner assets, internally and externally.
• Meet deadlines and proactively communicate project status to partners and leaders.
• Inspire others through an innovative approach to design, ideation, and ways of working.
• Bring energy and enthusiasm to the team by participating in celebrations, peer mentoring, volunteering, and fundraising events.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
• Perform other duties as assigned.

Skills You Will Need

Design Proficiency Demonstrated expertise in designing communications that align with brand narratives on diverse topics.

Customer Insights: Ability to leverage rich customer insights and curiosity about shopper motivations to create compelling design solutions.

Creative Approach: Passion for research and quick grasp of project requirements, contributing to shaping a creative approach.

Collaboration: Collaborative work with copywriters to ensure clear and compelling communication of product features and benefits.

Design Systems Mastery: Mastery of design systems with meticulous attention to detail to fortify the brand across digital, emerging, and traditional media.

Curiosity and Innovation: Characterized by curiosity, innovation, and a conceptual mindset, thriving in a collaborative and debate-driven environment.

Project Management: Planning, prioritizing, and producing a high volume of work, taking ownership from start to finish.

Graphic Design Proficiency: Demonstrated expertise in utilizing Adobe Creative Suite tools, including XD, InDesign, Photoshop, and Illustrator. Additionally, possessing experience with Motion & After Effects is considered a valuable asset.

Who You Are

• This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

Access the full menu of benefits offerings .

About Us

This is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives.

Join us and help write the next chapter in our story - apply today!