Senior Analyst, Performance Marketing

Senior Analyst, Performance Marketing

Performance Marketing is an internal cross-functional division within The Walt Disney Company (TWDC) Marketing team. The Performance Marketing team leverages developing and maturing ad technologies to achieve remarkable data-driven results within auction-based or otherwise addressable media platforms and supports other paid media and marketing efforts with insights, recommendations, and innovative marketing technologies.

This role sits within the Performance Marketing Strategy & Operations team and will partner closely with internal marketing teams, media agencies and performance marketing activation partners to drive value for a diverse portfolio of Disney brands.

As a Senior Analyst, Performance Marketing, you will help shape audience, bidding, optimization, and measurement strategies that maximize media efficiency and effectiveness while contributing to the ongoing evolution of Disney's performance marketing capabilities.

As part of a collaborative performance marketing pod, you will support the planning, execution, optimization, and analysis of performance marketing campaigns across the Disney enterprise. You'll work alongside marketing, analytics, technology, and agency partners to ensure campaigns are strategically designed, operationally sound, and continuously optimized for success.

This role is ideal for a data-driven marketer who enjoys working at the intersection of audience strategy, media activation, analytics, and emerging advertising technologies.

Responsibilities:

• Work directly under and with the Performance Marketing Senior Team Lead to develop and execute performance marketing strategies for different brands under the Disney Enterprise
• Build and implement holistic, omni-platform audience data strategies leveraging first-party, second-party, and third-party data sources
• Build and implement auction bid, pacing, and optimization strategies to improve media performance
• Monitor campaign delivery, pacing, and budget utilization to maximize performance and efficiency
• Ensure campaign tracking, taxonomy, and operational standards are properly implemented across media platforms
• Support audience testing initiatives and performance experiments to drive continuous learning and innovation
• Interpret, analyze and share analyses and learnings from titles, data testing and performance marketing campaigns and translate findings into actionable recommendations for stakeholders
• Partner with Marketing Science and Media Agency teams to identify opportunities for improved marketing effectiveness
• Collaborate cross-functionally with internal marketing, media, technology, and business teams to achieve campaign objectives
• Act as a primary point of coordination with agency activation teams to ensure campaigns are launched, maintained, and optimized appropriately
• Support ad hoc analysis, reporting, and strategic initiatives as business needs evolve
• Stay informed on evolving industry trends, advertising technologies, measurement practices, and media platform capabilities

Required Qualifications & Skills:

• Minimum of 5+ years of experience in advertising media (primarily digital), performance marketing, media analytics, or paid social/search/programmatic auction buying
• Experience working with digital advertising platforms such as Google Ads, Facebook/Instagram, Snapchat, TikTok, Reddit, Pinterest, DSPs (Google DV360, Trade Desk, Yahoo, Amazon), Innovid, LiveRamp, or similar technologies
• Strong understanding of the digital advertising ecosystem, including audience targeting, attribution, measurement, and optimization methodologies
• Demonstrated ability to analyze complex data sets and generate actionable insights
• Strong quantitative, analytical, and problem-solving skills
• Excellent verbal and written communication skills with the ability to present findings to diverse stakeholders
• Highly organized with strong attention to detail and the ability to manage multiple priorities in a fast-paced environment
• Advanced proficiency in Microsoft Excel
• Knowledge of digital campaign implementation, tracking, tagging, and ad-serving fundamentals

Additional Information:

• This role sits in the Burbank office 4 days a week from Monday through Thursday with flexibility to work from home on Fridays.

About The Walt Disney Studios:

For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Entertainment Operations LLC, which is part of a business we call The Walt Disney Studios.

Disney Entertainment Operations LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

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