Carilion Clinic is seeking an experienced, creative, and strategic social media professional to lead the planning, execution, and evolution of our social media presence. As our social media consultant, you'll help shape how we connect with patients, physicians, clinicians, employees, and the communities we serve. This role blends strategic thinking with hands-on content creation, photography, videography, analytics, and community engagement to build meaningful connections, strengthen our brand, and support organizational priorities.
This position is based in Roanoke, Virginia. A hybrid work arrangement may be available, with regular on-site work required for meetings, events, content gathering, and organizational initiatives.
Bachelor's degree in communications, marketing, journalism, public relations, or a related field, or equivalent experience. Four or more years of professional experience in social media, communications, marketing, journalism, or digital content strategy. Demonstrated success developing and executing social media strategies for an organization or brand. Strong photography, videography, and photo/video editing skills, with a portfolio of professional work. Excellent writing, editing, and storytelling abilities across multiple social media platforms. Experience managing paid and organic social media campaigns. Experience using social media management, monitoring, and analytics tools. Strong analytical, project management, and organizational skills. Ability to work independently, exercise sound judgment, manage multiple priorities, and collaborate effectively with a wide range of stakeholders.
You think strategically but enjoy creating content and telling compelling stories. You are equally comfortable behind a camera, behind a keyboard, and presenting performance insights. You understand how to tailor content for different audiences, platforms, and organizational goals. You stay ahead of platform updates, emerging trends, and evolving best practices. You thrive in a fast-paced environment and enjoy balancing creativity with analytics. You are passionate about using social media to build trust, strengthen brands, and connect people with meaningful stories.
If you're excited about shaping the social media strategy for one of Virginia's leading healthcare organizations while creating content that informs, inspires, and connects with our communities, we'd love to hear from you.
Social Media Consultant • Roanoke, VA, United States
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