Marketing & Social Media Manager - Law School

Marketing & Social Media Manager for BYU Law

As the Marketing & Social Media Manager for BYU Law, you will lead the school's marketing and communications efforts across digital, print, social, and event channels. Key responsibilities include:

• Develop and execute a comprehensive, multi-channel marketing strategy that strengthens BYU Law's brand, supports student recruitment, and engages key stakeholders.
• Provide strategic marketing counsel to Law School leadership, using market research, audience insights, campaign data, and performance analytics to guide decisions.
• Manage brand messaging and oversee the full content creation lifecycle, including photography, videography, graphic design, publications, digital campaigns, and marketing collateral.
• Lead marketing efforts for major BYU Law programs, initiatives, events, publications, and sub-brands, ensuring each has a clear and effective promotional strategy.
• Oversee BYU Law's digital presence, including social media, email marketing, paid advertising, web content, landing pages, and search campaigns.
• Plan and evaluate marketing campaigns using KPIs, analytics, and ROI measures to continually improve performance and outcomes.
• Collaborate with departments such as Admissions, Career Development, External Relations, and Student Affairs to develop videos, brochures, infographics, and other marketing materials.
• Manage relationships with outside agencies, vendors, and creative partners to ensure projects are completed on brand, on time, and within budget.
• Recruit, train, mentor, and supervise a creative team of part-time videographers, photographers, graphic designers, and social media specialists.
• Direct project workflows and maintain systems for digital assets, online profiles, directory content, images, and video archives.

Minimum:

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 5+ years of experience in marketing and communications, with a demonstrated track record of developing and executing successful multi-channel campaigns.

Preferred:

• Masters degree in a related field
• Experience within higher education.
• Familiarity with legal education or the legal industry.

Required:

• Proven expertise in data analysis and using analytics tools to measure campaign performance and inform strategy.
• Demonstrated success in managing organic and paid digital marketing campaigns, including social media advertising and PPC/search.
• Exceptional leadership, communication, and interpersonal skills, with the ability to manage a team and collaborate effectively with other administrators.
• Proven ability to manage multiple complex projects simultaneously in a fast-paced environment.

Preferred:

• Advanced, hands-on skills in content creation, including professional photography, videography, and graphic design (Adobe Creative Suite).

In addition to our competitive pay structure, this position comes with fantastic benefits, including:

• 401k. BYU automatically contributes 8% at no cost to you. Additionally, if you contribute 5%, BYU adds an additional 4% (Rehires may qualify for different retirement plans)
• Excellent work-life balance: 13 paid holidays + 22 days paid vacation + 12 sick days, accrued annually
• Employee assistance program, available to the employee and all members of their household
• Tuition benefits for employees and eligible family members
• Access to athletic facilities
• Excellent medical/dental benefits
• Short/long-term disability benefits
• Paid parental and maternity leave
• Wellness Program
• Free on-campus parking
• Free UTA passes for employees, spouses, and qualified dependents
• Discounts at the BYU Store and for many events at BYU

Pay Level: 52

Typical Starting Pay: $65,500.00 - $84,500.00 annually

The actual compensation offered will take into consideration internal equity and may vary based on the candidate's job-related experience, knowledge, skills, and other relevant factors. Candidates with very significant work-related experience may receive an offer higher than the posted typical range.

Desired Start Date: July 27, 2026

Job Close Date: Open until filled

Required Documents:

Please attach a resume and cover letter.

Members of the Church of Jesus Christ of Latter-day Saints must hold and be worthy to hold a current temple recommend.

Brigham Young University is an equal opportunity employer, including disability and protected veteran status.