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Cherry Bekaert
Creative DirectorCherry Bekaert • South Plainfield, NJ, USA
Creative Director

Creative Director

Cherry Bekaert • South Plainfield, NJ, USA
30+ days ago
Job type
  • Full-time
Job description

Creative Director

Cabinetry | Interiors | Furnishings

📍 On-Site | Full-Time | Reports to Chief Marketing Officer
Build the Brand. Shape the Future.
Most Creative Director roles ask you to maintain a brand.
This one asks you to build one.
We're an established leader in the kitchen & bathroom cabinet industry with decades of success, a nationwide dealer network, and a reputation for quality, reliability, and service. As we enter our next phase of growth, we're making a significant investment in marketing—and we're looking for a visionary Creative Director to help define how our brand shows up in the world.
This is a rare opportunity to become our first-ever Creative Director, partnering directly with the CMO to create a unified, compelling brand experience across every customer touchpoint.

What You'll Do
As Creative Director, you'll own the visual and creative expression of our business across digital, physical, and experiential channels.
Brand Leadership
✅ Build and evolve our brand identity, voice, guidelines, and creative standards
✅ Create scalable systems that ensure consistency across multiple product lines and audiences
✅ Translate strategy into compelling creative that drives engagement and growth
Website Experience
✅ Lead creative direction for a complete website redesign
✅ Partner with our development agency to deliver a best-in-class user experience
✅ Create intuitive pathways for dealers, consumers, and industry professionals
Sales & Marketing Materials
✅ Oversee the development of catalogs, brochures, product guides, spec books, sample kits, and packaging
✅ Build repeatable systems and templates that elevate quality and efficiency
Trade Shows & Showrooms
✅ Own the creative vision for our presence at the industry's largest annual trade show
✅ Design impactful booth experiences, showroom displays, kiosks, and branded environments
Campaigns & Content
✅ Lead major brand campaigns throughout the year
✅ Set the creative standard for social media, email marketing, video, and content
✅ Inspire compelling storytelling across every channel

Leadership Responsibilities
You'll lead and mentor a growing creative team while managing key external partners. However you must have the skills and drive to do the hands on work in partnerships with the key partners
Team Leadership

  • Production Designers
  • Content & Social Media Specialist
  • Graphic Designers

External Partners

  • Branding Agency
  • Web Development Partners
  • Video Production Teams
  • Media & Creative Contractors

We're looking for a leader who develops people, raises creative standards, and builds a culture of continuous improvement.

What We're Looking For
Required Experience – Current and relevant Design experience in the Interiors, Cabinetry, or housewares market
✔ 7+ years of experience in design and brand leadership
✔ 2+ years managing or mentoring creative professionals
✔ Strong portfolio demonstrating both:

  • Brand strategy and development
  • High-level design execution
  • Contemporary focus in today’s design world

✔ Experience building, refreshing, or relaunching a brand system—not just working within one
✔ Expertise across:

  • Websites & digital experiences
  • Social media & email marketing
  • Print materials
  • Packaging
  • Environmental design / trade show experiences

✔ Experience managing agencies, developers, and production vendors
✔ Exceptional organization, project management, and attention to detail
MUST HAVE solid experience and portfolio examples working with Adobe Creative Suite : InDesign, Illustrator, Photoshop, Animation, After Effects

Bonus Points For
⭐ Kitchen cabinet industry experience
⭐ Building products, dealer-channel, or B2B marketing experience
⭐ Experience supporting complex product portfolios

Why Join Us?
This is a unique opportunity to leave your mark on an established company with strong momentum and ambitious growth plans.
You'll have:
✅ Executive-level visibility and support
✅ Direct partnership with the CMO
✅ Ownership of the entire creative ecosystem
✅ The opportunity to build processes, systems, and standards from the ground up
✅ A talented team and trusted external partners to help bring your vision to life
If you're equal parts designer, brand builder, mentor, and creative strategist—and you're ready to create something lasting—we'd love to hear from you.
Apply today and help define the next chapter of our brand story. 🚀

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Creative Director • South Plainfield, NJ, USA

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