The Marketing and Communications Specialist will serve the University of Florida's College of Pharmacy and support the marketing and digital communications efforts to drive strategic enrollment growth. The College of Pharmacy has educational, research and clinical/service missions and is an integral part of the UF Health academic health center and the UF campus. The ideal candidate will possess a strong understanding of marketing and digital strategies and effectively support the development, implementation and execution of marketing plans to meet intended goals. Specific experience in marketing for online graduate programs in higher education, especially in healthcare, is highly desirable.
The Marketing Specialist will be expected to work extensively with the college's residential and online graduate education programs, as well as the continuing pharmacy education program, to grow student recruitment and registration efforts. They will play a primary role in customer relationship management (CRM) technology management and executing targeted marketing campaigns using Salesforce and Marketing Cloud. They will play a supporting role in digital advertising campaigns, project management and website content development.
As a member of the College of Pharmacy Enrollment Marketing team, the Marketing Specialist will work under the supervision of the Assistant Director of Enrollment Marketing to support the college's marketing needs.
Primary duties include:
Expected salary: $51,425 - $63,000. Employment benefits include health insurance, retirement options, and leave.
Required qualifications: Bachelor's degree and two years of relevant experience; or an Associate's degree and four years of relevant experience; or an equivalent combination of education and experience.
Marketing and Communications Specialist I • Gainesville, FL, United States
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