Marketing Analyst

Location: Shelton, Connecticut
Job Type: Permanent
Compensation Range: $70,000 - 80,000 per year

Step into a dynamic, high-visibility role where you will drive the digital strategy and market intelligence for a confidential, industry-leading brand. You will lead impactful marketing campaigns from conceptualization to execution while shaping crucial CRM data strategies that empower the entire commercial team. This is a unique opportunity to blend analytical pricing insights with dynamic creative marketing, allowing you to directly influence the organization's growth, strategy, and competitive edge in the market.

Responsibilities:

• Gather intelligence for new markets, trends, customer activities, competitive company activities, and new developments and applications relating to the Company's business, and make recommendations for potential areas of sales growth.
• Support Commercial Leaders with financial analysis and price recommendations for RFQ's (Requests for Quotations), bids, and spot customer quotes, analysis of sales and pipeline, as well as special projects, as requested.
• Support price adjustment activities, make necessary updates to business unit List Price sheets, and assist with related customer communications.
• Serve as CRM Data Administrator & Analyst by performing tasks related to the maintenance, streamlining, and reporting functions of the CRM system, as well as inputting necessary data updates, to improve efficiency and effectiveness in customer interactions and data management.
• Assist with coordination of trade show exhibits, attendance, promotional activities, lead capture, and follow up activities, utilizing CRM where appropriate, to maximize ROI. Attend tradeshows, as needed, per direction of Commercial Leaders.
• Collaborate with Sales & Marketing personnel, other departments, and other entities, as needed, to generate content and postings for social media and marketing initiatives, to improve company's digital presence.
• Lead marketing campaigns, from conceptualization to implementation, to drive engagement, leads, and sales. Responsibility includes but is not limited to: identification of target contacts, creation of content, facilitation of introductions, and lead follow up.
• Review external inquiries to qualify leads and identify opportunities for new business development; facilitate introductions with the appropriate sales personnel.
• Support creation of marketing information and sales tools, including literature, webinars, and presentations.

Qualifications:

• Proven experience in marketing analytics, market research, or commercial data analysis within a corporate environment.
• Hands-on expertise as a CRM administrator or power user, with strong skills in data management, reporting, and process streamlining.
• Demonstrated ability to conceptualize and execute end-to-end marketing campaigns, including lead generation and digital content creation.
• Strong financial acumen with the ability to support pricing strategies, RFQ analysis, and competitive pipeline reporting.
  
  

JOBID: 072026-139598
#PL

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HR.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.