Senior Manager, Group & Event Sales

Sr. Manager, Group & Event Sales

Meow Wolf opens portals of possibility. Come as you are!

We are individuals who inspire creativity in people's lives through art and exploration, so that our combined imaginations can transform the world we live in. We create immersive and interactive experiences that transport audiences into fantastic realms of story and exploration. Our vision is to be the world's leading creative company, reimagining the paradigm of art and storytelling, to make a positive difference in the world.

If this all sounds like you, read on

Job Description:

Location: (On-Site) Los Angeles, CA

Compensation: The base salary range for this position is $94,187 - $105,960. "Off-scale salaries" and other components of pay, i.e., a salary that is higher than the published system-wide salary at the designated grade, are offered when necessary to meet competitive conditions.

Job Summary:

The Senior Group & Events Sales Manager reports to the Regional Director of Private Events and is responsible for sales, channels, strategic initiatives, relations and support within the corporate, association and social group segments. The Senior Group & Events Sales Manager will collaborate with internal and external partners to provide sales tools, marketing materials, resources, metrics and analysis in order to drive occupancy, revenue and achieve strategic goals. This role serves as a key member of the Marketing and Sales Team, interfacing with stakeholders and multiple internal and external partners.

Key Responsibilities:

• Drive private event bookings to meet or exceed revenue goals for Meow Wolf Los Angeles.
• Identify and develop new sales opportunities within corporate, social, and association segments.
• Build and maintain relationships with high-value clients, event planners, and decision-makers to drive repeat business and referrals.
• Partner with leadership to create exclusive private event offerings and add-ons to attract diverse clientele.
• Proactively solicit, secure, and manage private event bookings to optimize space utilization and maximize revenue.
• Solicit and secure corporate, association, and social events by following proper booking procedures to create equitable, clear contracts, event orders, and invoices.

Sales Strategy & Collaboration:

• Work closely with internal teams, including Operations, Marketing, and Events, to deliver seamless private event experiences.
• Collaborate with the Regional Director of Private Events to develop strategic initiatives that grow the private event business.
• Ensure all sales efforts align with Meow Wolf's brand standards and exceed client expectations.
• Utilize CRM tools (e.g., TripleSeat) to manage leads, track progress, and generate performance reports.
• Provide regular analysis of sales trends, opportunities, and pipeline activity to inform strategic decision-making.
• Work with internal partners to create add-on experiences to drive revenue and satisfy market demands.

Client Relationship Management:

• Act as the primary point of contact for private event clients, providing exceptional service throughout the sales and event planning process.
• Conduct site tours and presentations to showcase event spaces and offerings to prospective clients.
• Manage contracts, invoicing, and payment processes to ensure a smooth client experience.
• Continually manage expectations of partners, senior management, and internal departments through clear, concise communication and reporting.

Industry Engagement & Partner Relations:

• Cultivate relationships with industry partners, including Destination Management Companies (DMCs), CVBs, and hotels, to drive private event sales.
• Represent Meow Wolf at industry events, familiarization trips, and networking opportunities to promote private event capabilities and establish new partnerships.
• Develop and evolve vendor relationships within the events community to maintain the highest quality partner offerings for event clients.

Sales Operations & Reporting:

• Oversee administrative needs for private events, including calendar management, contracts, holds, and follow-ups.
• Provide clear and concise communication to stakeholders to ensure all private event details are executed flawlessly.
• Continually monitor sales metrics and provide actionable insights to improve performance and drive growth.
• Deliver regular reports of sales calls, pipeline, and sales pace, including analysis and evaluation of KPIs and ROI to meet revenue goals.

Event Coordination Support:

• Coordinate logistics for confirmed private events, ensuring exceptional client communication and satisfaction.
• Oversee post-event follow-ups, including gathering feedback, processing invoices, and generating repeat business opportunities.
• Manage administrative needs for events, including placing holds, updating internal calendars, managing contracts, and processing payments.
• Lead and coordinate private event operations as needed.

Marketing & Brand Awareness:

• Promote awareness of Meow Wolf Los Angeles through formal presentations and personal sales calls while ensuring Meow Wolf brand values, culture, and artistic vision are top of mind.
• Research and monitor Meow Wolf brand representation on all distribution channels and listings to maintain optimal brand standards and content. Ensure content is accurate and updated in a timely manner as additions/changes are made.

Other Duties:

• Support onsite and offsite sales initiatives, activations, and promotions throughout the year.
• Perform other related duties as assigned.

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Job Requirements:

• 5 + years event sales experience in the venue, hotel, hospitality, entertainment or affiliated industry.
• Experience giving in person multimedia presentations to groups of 5 +.
• Experience with tight and aggressive deadlines and ability to close business deals.
• Experience managing multiple channels and initiatives simultaneously.
• Local relationships in channels outlined including, local arts districts, Chambers of Commerce and Los Angeles arts and venues.
• Participation in Meetings and Events industry professional associations; i.e. MPI, NACE, ILEA, etc.
• Meetings and Events industry professional designations; i.e. CMP, CSEP, CPCE or CMM.
• Flexible and able to make changes quickly, efficiently and effectively as needed.
• Self-motivated and patient with yourself and others
• Must be receptive to direction and perform well within a team environment.
• Able to assist in the management of multiple tasks and possess the intuition to make calm, solution-driven decisions in a fast-paced work environment.
• Creative problem-solving skills
• Excellent oral and written communication skills
• Excellent organizational skills with a storing attention to detail.
• Adaptable to changing needs and possess the ability to take on new tasks.
• Computer savvy and capable of learning new computer programs.
• Discreet and professional when handling sensitive information. Must maintain the highest degree of confidentiality.

Work Environment:

This job operates in a variety of professional office, tradeshow and home environments. Occasional work in an indoor setting with exposure to noisy environments, dim lighting, strong visual effects including strobing lights, special effects, fog machines and small and/or enclosed spaces.

Physical Demands:

• Moving in different positions to accomplish tasks in various environments including tight and confined spaces.
• Remaining a stationary position for prolonged periods.
• Repeating motions that may include the wrists, hands and/or fingers
• Positioning or moving objects up to 20 pounds

Work Schedule:

This is a full time position, and hours of work and days are primarily Monday through Friday, during traditional business hours. Occasional evenings and weekend work will be required as job duties demand.

Supervisory Responsibility:

This role does not require supervisory responsibility

Travel:

Occasional overnight travel to attend trade shows and the like will be necessary

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time