Manager of Brand Content Development & Campaigns

Description

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What You'll Be Doing:

Brand Campaigns, Programs & Storytelling Activation

• Lead execution of integrated brand campaigns and storytelling initiatives, solving complex narrative and delivery challenges from brief through launch.

• Translate brand strategy into cohesive stories expressed across paid, owned, and earned channels, including digital, social, video, events, and print.

• Partner with regions, business units and corporate teams to embed brand storytelling into priority campaigns, programs, facilities, and customer touchpoints.

• Deliver post‑program reporting and capture storytelling and campaign learnings to improve future brand performance.

Brand Governance & Stewardship

• Provide day-to-day governance and guidance to ensure consistent global brand storytelling, messaging, and identity across regions, business units, and channels, aligned to Arrow’s brand vision and strategy.

• Serve as a trusted brand advisor, helping teams translate strategy into clear, compelling narratives that reinforce Arrow’s purpose, position, and value proposition.

• Proactively identify and resolve brand and storytelling risks, inconsistencies, or gaps in execution.

Brand Guidelines, Systems & Enablement

• Maintain and evolve global brand and storytelling guidelines, coordinating updates and supporting development of additional standards as needed.

• Champion disciplined adoption of brand voice, narrative frameworks, and visual systems across internal and external communications.

• Support management of brand systems and resources, including digital asset management, ensuring brand and story assets are accessible, current, and consistently applied.

Content & Creative Leadership

• Oversee development of brand content and storytelling deliverables from concept to distribution, owning timelines, workflows, and approvals.

• Apply strong editorial judgment and creative rigor to ensure clarity, quality, and consistency of Arrow’s brand story.

• Lead content reviews and guide stakeholders to ensure brand standards, narrative integrity, and executional excellence.

Agency & Partner Management

• Onboard, manage, and direct agencies and third‑party creative partners, setting clear storytelling objectives, scopes of work, and delivery expectations.

• Serve as day‑to‑day agency contact; manage review cycles, contracts, and invoicing to keep creative programs on track and on brand.

Brand Education & Internal Engagement

• In collaboration with training and internal communications teams, support brand and storytelling education efforts that build confidence and capability across regions.

• Act as a brand and storytelling ambassador, enabling teams to apply unified messaging and assets in support of business priorities.

Financial & Project Management

• Own project plans, schedules, and budgets across concurrent brand and storytelling initiatives; anticipate risks and course‑correct as needed.

• Manage POs, invoices, and vendor payments; maintain budget trackers and provide clear financial and delivery reporting.

What We Are Looking For:

• Typically requires a minimum of 10 years of related experience with a 4-year degree; or 8 years and an advanced degree; or equivalent experience.

• Demonstrated ability to manage complex, multi-channel brand campaigns.

• Strong narrative writing skills

• Strong project management skills with experience owning timelines, budgets, and cross-functional workstreams.

• Solid understanding of financial forecasting, purchase order management, and period-end reconciliation processes.

• Excellent organizational and communication skills, with a history of keeping projects and budgets on track across multiple stakeholders.

• Skilled with Microsoft 365; Oracle familiarity is a plus.

• Demonstrated resilience, accountability, and flexibility.

• Experience managing agency and vendor relationships, with a focus on accountability, delivery, and financial compliance.

Preferred Qualifications:

• Agency experience

• Journalism experience is helpful, but this is not a reporting job.

• Project management certification.

• Experience creating/managing purpose-driven, CSR, or social impact content.

Work Arrangement:

Hybrid: Tuesday, Wednesday, Thursday required office days for Panorama Office site; Monday, Friday-work from home.

What’s In It For You:

At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans and a solid benefits package.

• Medical, Dental, Vision Insurance

• 401k, With Matching Contributions

• Short-Term/Long-Term Disability Insurance

• Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options

• Paid Time Off (including sick, holiday, vacation, etc.)

• Tuition Reimbursement

• Growth Opportunities

• Discounted RTD Passes, with convenient office location off RTD Light Rail (Dry Creek Exit)

• On-site Café with Catering Option for Busy Lifestyles

• 24/7/365 On-site Gym and Lockers, Free for Use to All Employees!

• Bike Racks

• And more!

Annual Hiring Range/Hourly Rate:

$121,300.00 - $198,000.00

Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.

Location:

US-CO-Denver, Colorado (Panorama Arrow Building)

Time Type:

Full time

Job Category:

Marketing and Communications

EEO Statement:

Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status.

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