Marketing Information Systems Manager - #2991

Marketing Information Systems Manager

Our excellent salary and benefits package includes medical, dental, vision, life insurance, short and long-term disability coverage, education reimbursement, 401(k), performance bonuses, and an employee stock program. Employee Resource Groups and Programs offered include the Young Professionals Group, Women at Wade Trim, TIE, Professional Development, Leadership Development, Rotation Program, Mentor Program, Sustainability Program, and Wellness Program.

The Marketing Information Systems Manager plays a key role in enabling access to a range of information for the Marketing Group to do their daily work. This position leads the continued development and maintenance of marketing information systems to support business development decision-making, proposal development, and other activities. Success in this role requires a strong understanding of A/E/C business development practices, as well as the ability to manage information to streamline processes and provide metrics and insights to support decision-making. The ideal candidate enjoys using data to inform decision-making, looks for ways to streamline work and maintenance processes, places a high value on data integrity, and communicates clearly with system users.

Typical responsibilities include:

• Keep abreast of how firms in our industry maintain and use CRMs, proposal databases, and digital asset management systems to improve efficiency and quality. Monitor advances in how workflows and AI are being used to improve automation.
• Work with Chief Business Development Officer, Director of Marketing, Proposal Group Manager, Client Service Directors, and Market Segment Leads to identify needed improvements to information systems that support decision-making needs. Work with the Unanet Administrator and IT to develop and implement improvements.
• Manage development and continued maintenance of data connectors with Information Technology, Accounting, People Services, Legal, and Open Asset. Work with CRM/Open Asset Administrator and IT to implement changes.
• Oversee development of documentation and best practices to maintain integrity of data.
• Oversee maintenance of opportunity pipeline in CRM database to support business development uses and sales forecasting.
• Oversee maintenance of workflows and data entry in all areas of Unanet to streamline data entry and automate processes where possible.
• Co-manage annual resume update process with Unanet Administrator to obtain updates from technical staff. Collaborate with Proposal Group Manager and others to get data entered.
• Collaborate with Proposal Group Manager and Proposal Graphic Design Manager to implement new templates in Unanet CRM and OpenAsset.
• Lead development of standardized reports for use in proposal development and business analytics.
• Conduct detailed data analyses as required including annual hit rate analysis.
• Champion user adoption in Unanet and OpenAsset to support informed decision making and enhanced proposal quality throughout the company. Oversee licensing and advocate to add user groups for new applications where needed. Provide user support and training where needed.
• Maintain a safe working environment.

Education:

• Bachelor of Arts degree in Marketing or related field

Skills/Experience:

• 10 years of a comparable position within a technically oriented, professional firm
• Demonstrated ability to manage large amounts of marketing data, use workflows to automate tasks, and conduct user training
• Experience supervising data management staff
• Experience with Unanet CRM, OpenAsset, or similar databases
• Experience using data management/analytics and BI tools
• Familiarity with Adobe Creative Cloud Suite and Microsoft Office Suite
• Experience using AI models to search and summarize data, and to shape content

Wade Trim is committed to maximizing the value of infrastructure investments. We've been solving complex engineering challenges for a century. We customize our work approach to fit each project using a collaborative, friendly style to deliver solutions our clients can stand behind.

Our supportive culture recognizes and strives to fulfill collective client, company, and individual needs. Mentoring and building skills of Wade Trim staff is a priority. Frequent interaction among staff is encouraged, company leadership is easily accessible, and opportunities are provided for staff to help shape the firm's future through strategic planning. Work/life balance is supported through a flexible, hybrid work schedule that brings team members together in the office at least three days a week and connects them virtually when working from home.

To solve our clients' toughest challenges, we've devoted ourselves to delivering innovative solutions. Our Office of Applied Technology (OAT) is dedicated to seeking new technologies or ways to apply existing technologies to enhance value to our clients and positively impact communities. All staff are encouraged to share ideas and suggestions for innovative technologies or processes to adopt. This open-minded approach enables us to advance technology, foster innovation, and stay ahead of our clients' needs.

Wade Trim's success is shared by the employees that make it happen. Since our beginning, our firm has been 100% employee owned. This cultivates an ownership mindset that benefits our work approach, collaborative culture, and ability to deliver client solutions. We believe employee ownership drives the sustainability and growth of our firm and provides all our employees with opportunities for financial success.