Recruitment Marketing Digital Specialist

Recruitment Marketing Digital Specialist

Alliance Animal Health is seeking a Recruitment Marketing Digital Specialist to support hiring efforts across our growing network of veterinary hospitals nationwide. This role plays a key part in attracting top veterinary talent by managing digital marketing for job boards, executing recruitment marketing campaigns, and supporting employer branding initiatives that elevate Alliance Animal Health and our partner hospitals.

This role is focused on driving measurable candidate acquisition outcomes through performance marketing, SEO optimization, and data-driven campaign execution, ensuring we reach the right candidates at the right time across digital channels.

The ideal candidate is highly organized, detail-oriented, analytical and passionate about creating high-performing, conversion-focused recruitment marketing campaigns that connect veterinary professionals with meaningful career opportunities. This position works closely with Talent Acquisition, Operations, Analytics and Marketing teams to ensure digital advertising efforts are strategically aligned, continuously optimized, and ROI-driven across the candidate funnel.

Key Responsibilities

Recruitment Marketing & Campaign Support

• Partner closely with the Recruitment Marketing Manager and Talent Acquisition to execute recruitment marketing campaigns supporting Alliance Animal Health hospitals and corporate hiring initiatives, leveraging performance marketing strategies across major job boards.
• Assist with job advertising strategies across major job boards, veterinary-specific platforms, social media, and digital sourcing channels, incorporating audience targeting, segmentation, and keyword-driven approaches.
• Support paid campaign execution, sponsored job postings, and recruitment-related promotional efforts.
• Coordinate campaign timelines, content updates, and posting schedules to support hiring priorities, ensuring alignment with campaign lifecycle management and funnel optimization goals.
• Collaborate with Talent Acquisition Partners and hospital leaders to ensure recruitment campaigns align with hiring needs, candidate personas, and conversion objectives.

Job Board & Posting Management

• Create, post, edit, and maintain job advertisements within the ATS and external job boards, ensuring optimized distribution across aggregators and search platforms.
• Optimize job postings using SEO and recruitment marketing best practices to improve search rankings, visibility, click-through rates (CTR), and application conversion rates.
• Ensure postings are accurate, brand-aligned, and compliant with company standards, while maintaining keyword-rich, search-optimized content and consistent messaging.
• Monitor posting performance and assist with troubleshooting job board or vendor-related issues, using platform analytics and performance insights.
• Support recruitment marketing reporting by tracking posting activity and source effectiveness, including KPIs such as impressions, clicks, applies, and cost-per-applicant (CPA).

Employer Branding & Content Support

• Assist in maintaining consistent employer branding across recruitment touchpoints, ensuring a cohesive and optimized digital candidate experience.
• Support the development of recruitment marketing materials, hiring event promotions, social content, and candidate-facing communications, optimized for engagement, discoverability, and conversion across channels.
• Help coordinate recruitment storytelling initiatives including testimonials, hospital highlights, and recruitment collateral, leveraging content marketing and SEO best practices.
• Partner with the Marketing and Talent Acquisition teams to help elevate the Alliance Animal Health employer brand, expanding digital reach, engagement, and organic visibility.

Analytics & Administrative Support

• Track recruitment marketing metrics including applicant flow, source effectiveness, and campaign engagement, using performance analytics to inform optimizations and improve ROI.
• Assist with reporting and recruitment marketing dashboards, analyzing trends across campaign, channel, and funnel performance.
• Maintain recruitment marketing calendars, documentation, and vendor coordination, ensuring alignment with campaign planning and execution workflows.
• Support ongoing process improvements and recruiting operations initiatives, with a focus on campaign optimization, automation, and scalable marketing operations.

Qualifications

Qualifications

• Bachelor's degree in Marketing, Communications, Human Resources, Business, or related field preferred.
• 13 years of experience in digital marketing, growth marketing, recruitment marketing, paid media, or talent acquisition marketing.
• Hands-on experience with campaign optimization, performance analytics, or SEO.
• Experience working with Applicant Tracking Systems (ATS) and online job distribution platforms preferred.
• Experience with digital platforms such as Indeed, LinkedIn, Google Ads, or similar paid and organic acquisition channels.
• Experience supporting campaign execution and reporting analytics is a plus.
• Ability to balance creative thinking with analytical, data-driven decision-making.
• Strong organizational skills with the ability to manage multiple priorities and deadlines.
• Excellent written communication, editing, and proofreading skills.
• Proficiency in Microsoft Office and/or Google Workspace.
• Strong attention to detail and ability to manage multiple concurrent campaigns in a fast-paced environment.

Preferred Qualifications

• Experience supporting multi-location or healthcare/veterinary recruiting environments preferred.
• Familiarity with Indeed, LinkedIn, iHire, or other recruitment advertising platforms.
• Experience with SEO tools, keyword research, or digital campaign optimization platforms is a plus.
• Strong understanding of performance metrics (CTR, CPA, conversion rate), attribution models, and full-funnel marketing strategies.
• Understanding of recruitment marketing, employer branding, and social media best practices.

Key Competencies

• Collaboration and teamwork
• Attention to detail
• Communication skills
• Project coordination
• Reporting Analytics
• Adaptability and flexibility
• Organization and time management
• Analytical thinking
• Performance marketing mindset
• Data-driven decision-making

Additional Information

About Alliance Animal Health

Alliance Animal Health is a fast-growing, private equity-backed Veterinary Service Organization that partners with veterinary practices across the United States. We provide world-class business solutions including talent acquisition, marketing, operations, human resources, and finance support so our hospitals can focus on delivering exceptional patient care. Our core values - Passion, Engagement, Trust, and Service - guide everything we do.

We pride ourselves on fostering a collaborative and supportive culture where innovation, partnership, and communication are valued. This role will be an important part of helping our hospitals attract and retain outstanding veterinary professionals while supporting the continued growth of our organization.

WE ARE A DRUG-FREE, SMOKE-FREE, EQUAL OPPORTUNITY EMPLOYER.

Company Policy & Federal & State Laws Forbid Discrimination Because of Age, Color, Race, Religion, Sex, Disability, Sexual Orientation or National Origin